Traditional Sales

The Future of Bookstores May Rest on “Guerilla Retailing”
December 5, 2016 at 3:15 pm

When you look into the rearview mirror of book retailing what do you see? A path littered with failed national chains, including Borders, Hastings, and B. Dalton, along with the rising dominance of Amazon. When you look into the future, what do you see? A path where Barnes & Noble believes smaller concept stores with…

HarperCollins Launches New Indie Store Backlist Program
December 1, 2016 at 2:07 pm

HarperCollins will introduce a new backlist program for U.S.-based independent booksellers on January 1, 2017. The program, the publisher said in a statement, is "designed to reward and support independent retailers that maintain a varied selection of HarperCollins backlist titles specific to the store’s strengths and customer base."

Barnes & Noble Reports 6.6% Drop in Sales in Q1 2017
September 9, 2016 at 9:25 am

Barnes & Noble has not started fiscal 2017 on the right foot. The bookstore chain announced its 2017 Q1 earning yesterday, reporting a 6.6% drop in sales and 6.1% decline in revenue. The press release stated that sales were below expectations and that B&N experienced a net loss of $14.4 million in Q1 2017, compared…

How to Negotiate Book Sales with Deceitful Buyers
September 2, 2016 at 8:00 am

“Buyers are liars,” is a term some salespeople use to describe their customers. They believe prospective buyers distort the truth to put themselves in a better bargaining position. Regrettably, in some cases they are correct, so be on guard when negotiating the sale of your books to some corporate purchasers. According to studies among business…

How to Sell Books in the Multi-Billion Dollar Gift Shop Market
August 26, 2016 at 8:00 am

The National Park Service turned 100 on August 25, 2016. Given this historic milestone, it seems appropriate to talk about how publishers can sell books through gift shops at parks and historic sites. Gift shops offer a significant opportunity to publishers, particularly those that create educational content about local history. Millions of consumers visit national…

Why Shop at a Brick-and-Mortar Bookstore?
August 22, 2016 at 9:15 am

Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. I made a rare summer visit to my local Barnes & Noble this weekend in search of books for my almost six-month-old grandson, Jasper. No matter how good Amazon makes…

Augmented Reality Can Unlock the Magic Hidden in Bookstores
August 17, 2016 at 12:25 pm

Augmented Reality is by no means the newest (technology) kid on the block. Though it seems that we’re only now tapping into its true potential – to enable us to connect in a more immersive way with the world, brands, and with each other. New Augmented Reality (AR) businesses are popping up everyday. Blippar for…

Authors Need Publishers Less than Ever
August 1, 2016 at 4:19 pm

Let me preface this by saying I run a literary fiction micro-publisher operating much in the mold of how full-service traditional publishing has for years, although because my overheads are so low, I pay my authors 50% of print and 70% of ebook royalties, something I realize large publishers cannot do. As self-publishing continues evolving,…

May Bookstore Sales Rose 3.1%
July 15, 2016 at 1:26 pm

Bookstore sales cooled slightly in May, but spending still rose for the fifth straight month this year. According to estimates released Friday morning by the U.S. Census Bureau, bookstore sales increased 3.1% in May over May 2015, rising to $826 million. The gain in bookstore sales outpaced the sales increase posted by the entire retail…