Web Development

Summer Issue of Book Business is All About Meeting Readers Where They Are
August 28, 2015 at 1:40 pm

The Summer Issue of Book Business showcases leaders who are pushing the limits of how books can be created and shared in order to better serve readers and meet them where they are. The idea of “meeting readers where they are” takes a number of forms in this issue but it seems to coalesce around…

PRH Consumer Marketing Director Focuses on Discoverability and UX
August 28, 2015 at 1:37 pm

Back in April Penguin Random House announced the relaunch of its website. The move was made in part to further consolidate Penguin and Random House operations, but it was also a significant strategic shift toward marketing titles directly to readers. “We believe that we can serve our authors even better by building strong relationships with…

Gale Provides Greater Access to Research with New Google Partnership
June 30, 2015

When Book Business interviewed Paul Gazzolo, the newly-appointed SVP and global general manager of Gale, in February, he stated that it was time for Gale's reference information to enter the digital mainstream and meet students where they are. "Gale has tremendous opportunity to distinguish itself from others in the space by making sure that reference information isn't just locked in a vault or buried inside of a catalog," he said, "but rather is really pushed out to the user leveraging technology to enrich the whole learning experience." Gale's latest announcement, a partnership with Google and integration with its Apps for Education, is a significant step toward achieving this vision.

Harlequin Launches BookClubbish, a New Site to Discuss And Share Books
June 8, 2015

Harlequin imprint MIRA Books has announced the launch of BookClubbish, a new site designed to share book and pop-culture related content with readers, booksellers, librarians, book bloggers and book clubs.

Erika Imranyi, Executive Editor at MIRA Books said of the launch: "Everybody on the MIRA team loves books and chatting about their current reads. That passion spurred us to create a site that brings the same conversation to others who feel similarly. And it's why BookClubbish embraces books by other publishers, not just our own titles

CEO Allen Lau Explains How Wattpad Will Monetize Its ‘Hockey Stick Growth’
May 20, 2015

Whenever I speak with VCs about the next Canadian company they think will blow up on the global stage, the first word out of their mouth is usually "Wattpad." With over 40 million users and 125 million stories uploaded to the storytelling social platform, Wattpad might already be there.

On the most recent episode of BNN's The Disruptors, Wattpad CEO Allen Lau spoke with Amber Kanwar about how the company can monetize its hockey stick growth. While Lau claimed that getting Wattpad profitable "doesn't make sense right now,"

Converting From InDesign to Kindle
May 12, 2015

The basic InDesign to Kindle workflow is to export the INDD file to EPUB (Reflowable), edit the contents of the EPUB file to optimize the markup for KF8, then convert the modified EPUB to KF8 format with Kindle Previewer. Following are some of the edits that Callahan suggests you might want to make to the EPUB file before converting it to Kindle.

Literary Hub Wants to Bring Together Everything Literary on the Internet
March 18, 2015

Listening to Morgan Entrekin is a shot of adrenaline for anybody concerned about literary culture. "Independent publishing is the healthiest I've ever seen it," said the president and publisher of Grove Atlantic, who recently passed 60 like a marathoner in the third mile.

Far from planning his retirement, he's about to launch his most ambitious project ever: Literary Hub, a new Web site that attempts to bring together everything literary on the Internet. After more than a year of a planning, LitHub.com will go live on April 8