Web Development

Penguin Random House Launches Unbound Worlds
September 28, 2016 at 1:57 pm

Penguin Random House unveils Unbound Worlds (www.unboundworlds.com), the successor online destination to Suvudu, dedicated to the literary worlds of science fiction and fantasy. The website will offer readers insight into books and authors from all publishers and occupy the crossroads of science fiction and fantasy, including slipstream, pop science, fairy tales and folklore, magical realism,…

Using Content Analytics to Demystify Online Publishing
September 8, 2016 at 1:49 pm

The rules of online publishing seem to shift daily. One minute publishers are being told long-form articles have no home on the web, yet recent data suggests long-form does well on mobile and social. This webinar will explore major trends in online publishing and what a closer look at data analytics say about these trends. Leading publishers will share how their unique audiences are behaving within the context of broader industry trends and how they’re using analytics to drive their content & audience development strategies.

The Reading Room, Renamed Bookstr, Debuts New Website
September 7, 2016 at 2:40 pm

After an investor consolidation, The Reading Room, a book recommendation, discovery and e-commerce platform founded in 2010, has been rebranded under the name Bookstr. The company has relaunched its website and plans to release a Bookstr app later this month. Originally founded in Australia, the Reading Room launched as an online repository of content about…

Wattpad Introduces Video Ads Within Stories
August 18, 2016 at 2:45 pm

Wattpad, the social writing platform that launched in 2006, continues to evolve its services. In July of 2015 the platform introduced Wattpad Brand Stories, enabling publishers and brands to launch native ads on the site, some of which Wattpad authors write. Then in April of this year the site created Wattpad Studios to manage its…

Press Release: CliffsNotes Gets Personal; Houghton Mifflin Harcourt and BenchPrep Partner on Digital Learning Solutions for High School and College Students
August 9, 2016 at 12:14 pm

BOSTON — August 9, 2016 — Global learning company Houghton Mifflin Harcourt (HMH) and BenchPrep, a digital learning platform company, today announced the availability of new personalized digital learning solutions for the iconic CliffsNotes®study guide series. Leveraging CliffsNotes’® trusted content and BenchPrep’s dynamic platform experience, HMH will now provide test preparation and subject review guides…

Free Webinar: Digital Marketing in an Ad Blocker World
July 22, 2016 at 2:40 pm

Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads – there is just no guarantee that the impression you bought isn’t being blocked on the user side by a software you can’t detect. The problem is growing: According to Pagefair, global ad blocker use grew 90 percent last year, and Optimal.com expects U.S. ad blocker use to more than double by 2020.

Amazon Unveils Online Education Service for Teachers
June 28, 2016 at 1:45 pm

Just ahead of the back-to-school season, Amazon plans to make a major foray into the education technology market for primary and secondary schools, a territory that Apple, Google and Microsoft have heavily staked out. Monday morning, Amazon said that it would introduce an online marketplace with tens of thousands of free lesson plans, worksheets and…

‘Experiences and Story’: PRH’s Dan Franklin on ‘Strata’ of Innovation
May 27, 2016 at 2:10 pm

Welcome to Strata, a new digital storytelling project by the versatile comics illustrator and designer Tommy Lee Edwards and the synth act I Speak Machine, produced by independent label Lex Records in partnership with Penguin Random House (PRH) UK and Google’s Editions At Play, on the homepage of which, the link to Strata calls it, “The book…