Web Development

Wattpad Introduces Video Ads Within Stories
August 18, 2016 at 2:45 pm

Wattpad, the social writing platform that launched in 2006, continues to evolve its services. In July of 2015 the platform introduced Wattpad Brand Stories, enabling publishers and brands to launch native ads on the site, some of which Wattpad authors write. Then in April of this year the site created Wattpad Studios to manage its…

Press Release: CliffsNotes Gets Personal; Houghton Mifflin Harcourt and BenchPrep Partner on Digital Learning Solutions for High School and College Students
August 9, 2016 at 12:14 pm

BOSTON — August 9, 2016 — Global learning company Houghton Mifflin Harcourt (HMH) and BenchPrep, a digital learning platform company, today announced the availability of new personalized digital learning solutions for the iconic CliffsNotes®study guide series. Leveraging CliffsNotes’® trusted content and BenchPrep’s dynamic platform experience, HMH will now provide test preparation and subject review guides…

Free Webinar: Digital Marketing in an Ad Blocker World
July 22, 2016 at 2:40 pm

Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads – there is just no guarantee that the impression you bought isn’t being blocked on the user side by a software you can’t detect. The problem is growing: According to Pagefair, global ad blocker use grew 90 percent last year, and Optimal.com expects U.S. ad blocker use to more than double by 2020.

Amazon Unveils Online Education Service for Teachers
June 28, 2016 at 1:45 pm

Just ahead of the back-to-school season, Amazon plans to make a major foray into the education technology market for primary and secondary schools, a territory that Apple, Google and Microsoft have heavily staked out. Monday morning, Amazon said that it would introduce an online marketplace with tens of thousands of free lesson plans, worksheets and…

‘Experiences and Story’: PRH’s Dan Franklin on ‘Strata’ of Innovation
May 27, 2016 at 2:10 pm

Welcome to Strata, a new digital storytelling project by the versatile comics illustrator and designer Tommy Lee Edwards and the synth act I Speak Machine, produced by independent label Lex Records in partnership with Penguin Random House (PRH) UK and Google’s Editions At Play, on the homepage of which, the link to Strata calls it, “The book…

PRH, Simon & Schuster Embrace the Niche
April 8, 2016 at 3:37 pm

Another major trade publisher has launched a consumer-facing site, hoping to build a community of avid readers around its authors and titles. Yesterday Random House Germany announced the launch of romance-focused site Sinnliche Seiten or “Luscious Pages.” According to Publishing Perspectives, the site offers the latest romance news, book reviews, videos, and blogs. Readers can…

How Publishers Are Seizing the Online Learning Opportunity
April 1, 2016 at 1:19 pm

Editor's Note: On April 20th, Book Business' sister brand Publishing Executive will be hosting a free webinar that will explore the new revenue streams publishers are developing through paid, online learning. The webinar "Seizing the Online Learning Revenue Opportunity" will feature presentations from magazine publishers, but the lessons on audience development and digital content monetization…