Web Development

Publishers Need To Match The Amazon Experience To Grow D2C Sales
February 18, 2016 at 1:37 pm

More than ever before, publishers are attempting to sell books directly to consumers. But, what if this trend plays right into Amazon’s hands? What if the effort to shift sales away from Amazon actually gives them more power? Could the direct-to-consumer (D2C) movement backfire and create a worse dynamic in the industry? We live in…

Corner Office: Soho Press Publisher Says D2C Efforts Key to Its Bestseller Success
February 17, 2016 at 2:53 pm

As one of the smallest but also one of the more successful independent houses operating in New York City today, Soho Press has been publishing award-winning literary fiction from its Manhattan headquarters for some 30 years. The publisher's international crime imprint, meanwhile, for which Soho Press is perhaps best known, is currently celebrating its 25th…

Simon & Schuster Unveils New Site for YA Fans
February 10, 2016 at 2:25 pm

Simon and Schuster’s digital marketing team is officially retiring PulseIt, one of the earliest YA fan sites created by a publisher, to unveil Riveted, a website for YA fans with the tagline “YA fiction is our addiction.” The aim of the site is to engage fans with articles, quizzes, free content, and social media campaigns…

HarperCollins Launches '4th Shorts' Series
February 10, 2016 at 2:21 pm

HarperCollins imprint 4th Estate has launched a new short story series, 4th Shorts, which is intended to “introduce curious readers to 4th Estate’s rich back catalogue on an easily digestible scale." The publisher has launched a new short story hub - a mobile-friendly online reading service that offers visitors short stories from "big-name authors and…

Press Release: Elsevier’s New ECC Webcasts Platform Provides Free Access to Webcasts of the European Cancer Congress
January 26, 2016 at 2:40 pm

AMSTERDAM—January 21, 2016—A new online platform gives healthcare professionals free access to a selection of lectures from Europe’s biggest cancer conference, providing them with the latest research on a variety of cancers and treatments. The ECC Webcasts platform (eccwebcasts.ejcancer.com), run by Elsevier and hosted by the European Journal of Cancer (EJC), features webcasts of some…

Press Release: Penguin Random House UK Launches Best-in-Class Consumer and Company Websites
January 26, 2016 at 2:33 pm

LONDON—January 20, 2016—Penguin Random House UK is today launching two new websites: a Penguin-branded website for consumers, focusing on its authors, brands and books (penguin.co.uk) and a Penguin Random House UK company website for its business audiences (penguinrandomhouse.co.uk). Coming together for the first time in one website, Penguin, Puffin and Ladybird – the publishing brands…

Press Release: Scholastic Launches 2016 Presidential Election Website
January 22, 2016 at 2:28 pm

NEW YORK—January 21, 2016—Today, the editors of Scholastic News® announced the launch of the Scholastic News Election 2016 website, a resource designed to immerse kids in the 2016 Presidential Election and enhance the news stories found in the award-winning Scholastic classroom magazines. Visit the Scholastic News Election 2016 website at: www.scholastic.com/election. The Scholastic News Election…

Codex Hackathon, a Two-Day Marathon of Tech for Books
January 20, 2016 at 2:24 pm

Luke Van Seters and Vignesh Mohankumar were camped out on a pair of purple couches on the third floor of the MIT Media Lab, attempting to hack written language itself. The code that the two Northeastern students had cobbled together over the previous 48 hours analyzes an excerpt of text, then rewrites it slightly to…

PRH Book Recommendation Hotline Builds Personal Connection with Readers
January 13, 2016 at 12:59 pm

While many publishers are striving to solve the book discovery problem through semantic recommendation algorithms and expansive book metadata, for the past two years Penguin Random House has employed a decidedly old school approach during the critical holiday bookselling season. Instead of generating automated book suggestions based on clicks, PRH staff manually creates completely personalized…