There is a simpler approach that publishers can implement to improve their book marketing, and it costs next to nothing to execute.
Hear a brief overview of the digital book printing market in 2015.
Pressures on revenues and margins have made many publishers ask themselves if their content workflows can be fine-tuned to "do more with less".
Unfortunately, an early focus on headcount savings can undermine your chances of actually getting good things done. You can't improve workflows if the people you need to make them better are thinking that success means a trip to unemployment.
It's better to ask relevant operational questions, particularly ones like "Is my workflow getting in the way of my overall responsiveness?" Frequently, the answer to that question is a resounding "yes"
The most reliable digital workflows are transparent: everyone who uses them to create content knows how and why things work the way they do. The most reliable digital workflows are also simple and predictable. Organizing a workflow to be transparent and simple starts with deliberate planning.
For a project that examined the value of XML workflows in publishing, Laura Dawson and I assembled a checklist for publishers looking to create a simple, effective digital workflow.
I had the pleasure of hosting terrific webinar last week, featuring HarperCollins senior director of global digital operations Leslie Padgett and content solutions architect at RSI Content Solutions Eliot Kimber. They did a great job of articulating how HarperCollins has begun to transition from legacy print production to a system that is automated and truly multichannel.
HarperCollins Publishers has undertaken a publishing automation program to accelerate book production. Come hear what they learned.
There is still time to register for Thursday's free webinar "Facts, fantasy, and realities of automating EPUB3 production at HarperCollins Publishers." Senior director of global digital operations at HarperCollins Leslie Padgett and senior solutions architect at RSI Content Solutions Eliot Kimber will take a deep dive into HarperCollins EPUB3 automation efforts and explain how the publisher is bringing digital production in-house.
Few publishers are developing digital content alone. Partnerships are key for publishers to transition from print-centric production cycles to truly multi-channel production. Partnership may be as minimal as shipping print PDFs to a conversion service to create EPUB files or as involved as hiring an expert to implement a new production workflow.
Depending on your point of view, digital technology has either undermined or enabled the book publishing industry. Either way, there's no denying that digital technology has changed publishing. Change is constant, inevitable, and often irreversible. So it goes.
CURIOUS strollers in early-16th-century Venice might have paused by the shop of the great printer Aldus Manutius only to be scared off by a stern warning posted over the door. "Whoever you are, Aldus asks you again and again what it is you want from him," it read. "State your business briefly, and then immediately go away." To state the current business at hand briefly, Aldus is the subject of a new exhibition commemorating the 500th anniversary of his death - and the birth of reading as we know it.