Workflow

Workflow is a new buzzword, and its prominence has come about because it speaks to real needs and may deliver real benefits. Consider the situation of a typical publishing organization. This organization has had a workflow in place for many years; it was so thoroughly in place, so entrenched, that no one even thought of it as a workflow. It was simply how we do things here. It was only when things started changing around it, when new technology began to open up new possibilities, that workflow was viewed as such and analyzed carefully.

Publishers are now in the midst of massive change, where once publishers were accustomed to delivering content through a single, static medium, they now must publish in immersive, interactive, and adaptive forms.

Explore distinct printing models and hear from publishers who have successfully integrated digital printing into their business.

This webinar explores how publishers are adapting to industry changes, and the ways in which they are not.

This webinar looks into critical strategies for making digital products profitable.

The latest interviewee in our What is a Publisher Now? series is Gemma Hersh, Policy Director of academic publishing giant Elsevier. Next month Gemma will appear at the ALPSP International Conference in a session called 'Welcoming the Robots', in which she will discuss the currently hot topic of data mining. Gemma was instrumental in Elsevier's recent launch of its new policy on data mining. Ahead of ALPSP we caught up with her to learn more about data mining, wits potential importance and what publishers are doing to address it.

In this webinar, you will hear from industry leaders about: Critical market trends, and on-demand and digital technologies.

For many years publishers created content, used it once, and never considered its value beyond that initial use. Some publishers created remixes in the print-only era but everyone needs to explore content reuse in the digital age. At its heart, reuse leads to additional ROI on your initial content investment.

Military history publisher Osprey Publishing is to create a dedicated games division to develop new products in miniature wargaming, board and card games.

The company began to focus on miniatures wargaming in 2008 with the release of Field of Glory, a rules system for anyone interested in recreating the battles of the ancient and medieval worlds on their tabletop, created in collaboration with game developer Slitherine Strategies. This was followed by products including Renaissance and Napoleonic versions of the Field of Glory rules, and more recently, the Bolt Action World War II Rules

The publishing industry is not one of the overachievers in terms of its use of big data. And since my book on big data-Big Data @ Work-is out, I thought it might be fun to speculate on what big data will do to the business of publishing books. The goal of any publisher is to get its content bought and read. In the past, publishers could know only if their books and magazines were bought, and knowing even that was problematic.