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About Brian

Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.

Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."

Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."

Reach Brian at or visit his website at


Joe Wikert's Digital Content Strategies

Joe Wikert
Automation May Be Road Forward for Enriched Ebooks
Jun 29, 2015

You've probably heard me say that we live in a print-under-glass world, one where we're consuming dumb content on smart...

Leading Thoughts

Forward-Thinking Industry Professionals
Publishers Can Reap Big Rewards from Developing Strong Author Brands
Jun 23, 2015

When I talk to my friends who are agents and publishers, they tell me that digital marketing is one of...

The Futurists

Publishing Pioneers
Booklaunch: Solving Book Marketing One Website at a Time
Jun 17, 2015

Booklaunch wants to streamline the online book marketing process. "We see a future where you can enter your ISBN and...

The Learning Curve

Ellen Harvey
Getting Emotional: What Video Games Can Teach the Book Industry
Jun 2, 2015

Gamifying ebooks has been bandied about the book industry plenty without much to show for it. Some cite the success...

How to Reinvent Your Publishing Company for Sustained Growth

One difficulty that inhibits the growth of book publishing companies is that they think of themselves as book publishing companies, selling books through bookstores (bricks and clicks) and to perhaps to libraries. However, the advent of, ebooks, social media, and more demanding customer expectations challenges that philosophy. In order to compete, publishers need to explore new revenue opportunities and marketing strategies.


How to Plan for the Future of Publishing

As publishers, we make decisions every day that impact the future of our business. And as small-business people we tend to rely on our experience and gut feelings rather than upon external objective data. But by relying too much on intuition we reinforce the assumed precision of our decision, and possibly inhibit innovative thinking.  Read More >>

Large-Quantity Book Sales: How to Get Buy-In From Multiple Decision Makers

Typically, large-quantity book sales are rarely made on a unilateral basis. In most cases, the decision authority lies with a committee, the members of which have different roles. You, as the salesperson for your book, must build consensus among these diverse perspectives to close the sale. How can you do this? Here are a few techniques.  Read More >>

How Publishers Can Generate Fresh Demand for Their Books in New Markets

The payoff to developing new markets for your content can be enormous. Consider the difference between Apple and Microsoft. Between 2001 and 2015 Apple has made significant moves to create or enter new markets by introducing the iPod, iTunes, the iPhone, the App Store, the iPad, and the iWatch (and soon, online television). Its sales and profits increased massively.  Read More >>

Four Steps to Greater Profits in 2015

Publishers want to increase sales with new books and new ways to market them.  Yet in practice they wait for authors to submit manuscripts and then sell the published books through bookstores and online. The quest for innovation is lost to habit and tradition.  Read More >>

How to Sell Books On Home-Shopping Networks

Home-shopping networks (QVC, HSN) reach millions of people every day with information on a wide variety of products, including books. Before you try to reach these buyers, consider your books' salability on television. Does your book ...


9 Strategies for Improving Sales in Mature Markets, Growth Markets, and Frontier Markets

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business. Here are nine strategies for increasing your sales, revenue and profits using existing (or sometimes new) content in current markets, growth markets, and new, "Frontier" markets.  Read More >>