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About Brian

Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.

Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."

Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."

Reach Brian at or visit his website at


The Futurists

Publishing Pioneers
Publishers Boost Discoverability with BookBub
Oct 23, 2014

Discoverability may seem like an overworked buzzword, but its importance to publishers has never been greater. As readers shift from...

The Learning Curve

Ellen Harvey
A Question of Price in the Amazon-Hachette Dispute
Oct 22, 2014

Last Friday Michael Tamblyn, president and COO of ereading platform Kobo, took to Twitter with a 32-tweet manifesto on the...

Joe Wikert's Digital Content Strategies

Joe Wikert
The Marketing Tool Every Publisher Undervalues
Oct 20, 2014

Why are publishers so scared of free and sample content? Sure, most publishers offer at least one way to test...

Hot Topic

Thinkers on the Leading Edge
Publishers Can Boost Discoverability with Newly Released Web Domains
Sep 12, 2014

A slew of new web domains are dramatically changing the face of the Internet by providing more tailored domains beyond...

Leading Thoughts

Forward-Thinking Industry Professionals
Why Book Publishers Should Pay Attention to the Developing World
Jul 30, 2014

Book sales in the U.S. and Europe have been stagnant for years. While publishers design creative campaigns to turn Twitter...

Literally Speaking

The Stories Behind the Stories We Publish

Lynn Rosen
A Vending Machine That Delivers Literature
Dec 26, 2013

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky...

11 Ways to Maximize Your ROI – Return On Ideas

There are two kinds of innovation. One is in value creation and the other is in value capture. Many businesses stop the creative process when a good idea is developed, believing that it will generate money as soon as it is implemented. But unless value capture -- maximizing the return on your idea -- is also considered, you can leave money on the table.


The Measure of Marketing

Publishing companies most often to track performance via financial measures such as changes in sales and revenue. But viewed in isolation, these metrics may have little connection to your long-term commercial success.

The problem with this process is it measures something you cannot control -- sales and revenue. If you could control them, then reaching goals would be a given. But you can only influence those metrics by the actions you take.


The Hidden Power of Marketing

In my previous two articles (Marketing Strategy Rules and Marketing Choreography) I described how to create marketing strategies and then organize your actions into a functional plan. The next step on your path to book-marketing success is implementation.  Read More >>

Marketing Choreography (Better Known as Planning)

A good marketing strategy defines how you will enter new markets (as described in my blog "Marketing Strategy Rules"). The next step is to decide the best way to implement that strategy, and then organize your actions to facilitate implementation. That is the process of planning.  Read More >>

The “-ize” Have It: How to Create a Practical Book Marketing Plan

Too many independent publishers use the Christopher Columbus method of planning. They do not know where they are going. When they get there they do not know where they are. And when they return, they do not know where they have been. This is not a good way to run a business.

Marketing Strategy Rules

Did you ever think about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by car, plane, train, or bus. Then you planned where to stay each night, what to pack, and how much it would all cost. Finally you made a checklist so you didn't forget to do anything and spend your money wisely.  Read More >>

How to Entice People to Respond to Your Direct Mail Campaigns

Direct mail is a targeted marketing weapon that that can help you sell more books, test new titles, and generate sales leads. When you have a finite, identifiable group of people who are potential customers for your books, direct mail may be the most effective and efficient marketing tool you can use to reach them. It gives you control of the timing, delivery, and content of your promotion, a predetermined fixed cost, and the means to forecast and measure the return on your marketing ...  Read More >>