Open Enrollment | Subscribe to Book Business HERE
Connect
Follow us on
Advertisement
 

About Brian

Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.

Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."

Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."

Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com

 

The Learning Curve

Ellen Harvey
BEA’s Startup Challenge Brings Publishers and Technologists Together
May 29, 2015

Although it is only in its second year, BookExpo's Startup Challenge has become one of my favorite parts of BEA....



Joe Wikert's Digital Content Strategies

Joe Wikert
How Curation Automation Is Going to Disrupt Content Consumption
May 19, 2015

The best content curators have extensive topic knowledge and a knack for reader interests and preferences. That sounds like something...



Leading Thoughts

Forward-Thinking Industry Professionals
6 Ways to Modernize Book Marketing with Social Media
May 13, 2015

Traditional book-marketing strategies are dying. The placement of a book in a bookstore window doesn't have the same impact it...



The Futurists

Publishing Pioneers
Electric Yarn Believes The Future of Reading is Channel-Agnostic
Nov 13, 2014

Over the past decade, publishers have admirably pivoted toward digital content production, creating ebooks, apps, and even video to accompany...



How to Plan for the Future of Publishing

As publishers, we make decisions every day that impact the future of our business. And as small-business people we tend to rely on our experience and gut feelings rather than upon external objective data. But by relying too much on intuition we reinforce the assumed precision of our decision, and possibly inhibit innovative thinking.  Read More >>

Large-Quantity Book Sales: How to Get Buy-In From Multiple Decision Makers

Typically, large-quantity book sales are rarely made on a unilateral basis. In most cases, the decision authority lies with a committee, the members of which have different roles. You, as the salesperson for your book, must build consensus among these diverse perspectives to close the sale. How can you do this? Here are a few techniques.  Read More >>

How Publishers Can Generate Fresh Demand for Their Books in New Markets

The payoff to developing new markets for your content can be enormous. Consider the difference between Apple and Microsoft. Between 2001 and 2015 Apple has made significant moves to create or enter new markets by introducing the iPod, iTunes, the iPhone, the App Store, the iPad, and the iWatch (and soon, online television). Its sales and profits increased massively.  Read More >>

Four Steps to Greater Profits in 2015

Publishers want to increase sales with new books and new ways to market them.  Yet in practice they wait for authors to submit manuscripts and then sell the published books through bookstores and online. The quest for innovation is lost to habit and tradition.  Read More >>

How to Sell Books On Home-Shopping Networks

Home-shopping networks (QVC, HSN) reach millions of people every day with information on a wide variety of products, including books. Before you try to reach these buyers, consider your books' salability on television. Does your book ...

 Read More >>

9 Strategies for Improving Sales in Mature Markets, Growth Markets, and Frontier Markets

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business. Here are nine strategies for increasing your sales, revenue and profits using existing (or sometimes new) content in current markets, growth markets, and new, "Frontier" markets.  Read More >>

11 Ways to Maximize Your ROI – Return On Ideas

There are two kinds of innovation. One is in value creation and the other is in value capture. Many businesses stop the creative process when a good idea is developed, believing that it will generate money as soon as it is implemented. But unless value capture -- maximizing the return on your idea -- is also considered, you can leave money on the table.

 Read More >>