By Brian Jud | Posted on May 20, 2013
On January 1, 2013 I assumed the position of Executive Director of The Small Publishers Association of North America (SPAN). As of June 1, 2013 SPAN will formally be known as The Association of Authors and Publishers for Special Sales (AAPSS).
The AAPSS mission is to become known as the premier source of information, education and help for publishers of high-quality content published in printed, electronic or audio form for sale to consumers, non-bookstore retailers and non-retail
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By Brian Jud | Posted on May 06, 2013
General business theory suggests that a new company is more likely to thrive if it faces less competition. Therefore, entrepreneurs try to launch their businesses in uncontested markets so they can avoid the potential problems usually associated with going head-to-head with an entrenched rival.
However, a recent study has shown that exposure to competition in the introductory stage can actually increase the likelihood of long-term survival. Andrew Burke and Stephanie Hussels (Harvard...
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By Brian Jud | Posted on April 11, 2013
Your business model is the description of how you make money. Is your model to sell your book through bookstores (clicks and bricks)? Or are you a publisher selling multiple titles the same way you always have? You may have added ebooks to your product line and assumed this was a new business model. It is a variation, not a new model.
If you have not changed the way you generate revenue in the past year, your business model is probably obsolete. And you are not maximizing your revenue...
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By Brian Jud | Posted on March 14, 2013
People have been brewing coffee for more than 500 years. Today, you can go into most homes or businesses and find people brewing with a new process barely resembling that used even a generation ago. Thanks to Keurig, people are using K-cups to brew coffee one cup at a time. Of what other industry does that remind you? Perhaps publishing? Until recently, publishers have been producing and selling books with only minor changes since Gutenberg’s invention of the printing press in...
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By Brian Jud | Posted on February 25, 2013
When you negotiate a large-quantity book sale, price and delivery are two areas in which you may find yourself at odds with your prospect. When conflict arises, do not become argumentative, but do not let your prospect take advantage of you, either. Take the focus off price and place it on non-price issues. Focus on variables where your prospect’s interests and yours have more in common. Find and agree upon the best package of product, terms and service that most increases the value
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