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About Brian

Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.

Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."

Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."

Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com

 

The Learning Curve

Ellen Harvey
How HarperCollins Automated EPUB 3 Production with DITA4Publishers
Apr 16, 2015

I had the pleasure of hosting terrific webinar last week, featuring HarperCollins senior director of global digital operations Leslie Padgett...



Joe Wikert's Digital Content Strategies

Joe Wikert
Why Oyster Now Sells Ebooks Too
Apr 14, 2015

Oyster started as an all-you-can-read ebook subscription service but they recently decided to expand their reach by selling individual ebooks...



Leading Thoughts

Forward-Thinking Industry Professionals
New Survey Reveals What Authors Think of Publishers
Apr 13, 2015

I'm an author. Late this year, I'll publish my tenth novel. Publish, that is, in the traditional way: with a Big...



The Futurists

Publishing Pioneers
Electric Yarn Believes The Future of Reading is Channel-Agnostic
Nov 13, 2014

Over the past decade, publishers have admirably pivoted toward digital content production, creating ebooks, apps, and even video to accompany...



Hot Topic

Thinkers on the Leading Edge
Publishers Can Boost Discoverability with Newly Released Web Domains
Sep 12, 2014

A slew of new web domains are dramatically changing the face of the Internet by providing more tailored domains beyond...



Literally Speaking

The Stories Behind the Stories We Publish

Lynn Rosen
A Vending Machine That Delivers Literature
Dec 26, 2013

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky...



How Publishers Can Generate Fresh Demand for Their Books in New Markets

The payoff to developing new markets for your content can be enormous. Consider the difference between Apple and Microsoft. Between 2001 and 2015 Apple has made significant moves to create or enter new markets by introducing the iPod, iTunes, the iPhone, the App Store, the iPad, and the iWatch (and soon, online television). Its sales and profits increased massively.  Read More >>

Four Steps to Greater Profits in 2015

Publishers want to increase sales with new books and new ways to market them.  Yet in practice they wait for authors to submit manuscripts and then sell the published books through bookstores and online. The quest for innovation is lost to habit and tradition.  Read More >>

How to Sell Books On Home-Shopping Networks

Home-shopping networks (QVC, HSN) reach millions of people every day with information on a wide variety of products, including books. Before you try to reach these buyers, consider your books' salability on television. Does your book ...

 Read More >>

9 Strategies for Improving Sales in Mature Markets, Growth Markets, and Frontier Markets

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business. Here are nine strategies for increasing your sales, revenue and profits using existing (or sometimes new) content in current markets, growth markets, and new, "Frontier" markets.  Read More >>

11 Ways to Maximize Your ROI – Return On Ideas

There are two kinds of innovation. One is in value creation and the other is in value capture. Many businesses stop the creative process when a good idea is developed, believing that it will generate money as soon as it is implemented. But unless value capture -- maximizing the return on your idea -- is also considered, you can leave money on the table.

 Read More >>

The Measure of Marketing

Publishing companies most often to track performance via financial measures such as changes in sales and revenue. But viewed in isolation, these metrics may have little connection to your long-term commercial success.

The problem with this process is it measures something you cannot control -- sales and revenue. If you could control them, then reaching goals would be a given. But you can only influence those metrics by the actions you take.

 Read More >>

The Hidden Power of Marketing

In my previous two articles (Marketing Strategy Rules and Marketing Choreography) I described how to create marketing strategies and then organize your actions into a functional plan. The next step on your path to book-marketing success is implementation.  Read More >>