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About Brian

Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.

Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."

Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."

Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com

 

Joe Wikert's Digital Content Strategies

Joe Wikert
Ebook Subscription Services as Publisher Affiliates
Nov 17, 2014

I was at an event last week where an attendee described the following scenario: She discovered an author on the...



The Futurists

Publishing Pioneers
Electric Yarn Believes The Future of Reading is Channel-Agnostic
Nov 13, 2014

Over the past decade, publishers have admirably pivoted toward digital content production, creating ebooks, apps, and even video to accompany...



Leading Thoughts

Forward-Thinking Industry Professionals
Why Publishers and Ebook Platforms Should Take a Page Out of Spotify's Book
Nov 5, 2014

Spotify outstripping iTunes in relation to royalty fees paid to musicians in Europe is a strong validation of the subscription...



The Learning Curve

Ellen Harvey
A Question of Price in the Amazon-Hachette Dispute
Oct 22, 2014

Last Friday Michael Tamblyn, president and COO of ereading platform Kobo, took to Twitter with a 32-tweet manifesto on the...



Hot Topic

Thinkers on the Leading Edge
Publishers Can Boost Discoverability with Newly Released Web Domains
Sep 12, 2014

A slew of new web domains are dramatically changing the face of the Internet by providing more tailored domains beyond...



Literally Speaking

The Stories Behind the Stories We Publish

Lynn Rosen
A Vending Machine That Delivers Literature
Dec 26, 2013

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky...



9 Strategies for Improving Sales in Mature Markets, Growth Markets, and Frontier Markets

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business. Here are nine strategies for increasing your sales, revenue and profits using existing (or sometimes new) content in current markets, growth markets, and new, "Frontier" markets.  Read More >>

11 Ways to Maximize Your ROI – Return On Ideas

There are two kinds of innovation. One is in value creation and the other is in value capture. Many businesses stop the creative process when a good idea is developed, believing that it will generate money as soon as it is implemented. But unless value capture -- maximizing the return on your idea -- is also considered, you can leave money on the table.

 Read More >>

The Measure of Marketing

Publishing companies most often to track performance via financial measures such as changes in sales and revenue. But viewed in isolation, these metrics may have little connection to your long-term commercial success.

The problem with this process is it measures something you cannot control -- sales and revenue. If you could control them, then reaching goals would be a given. But you can only influence those metrics by the actions you take.

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The Hidden Power of Marketing

In my previous two articles (Marketing Strategy Rules and Marketing Choreography) I described how to create marketing strategies and then organize your actions into a functional plan. The next step on your path to book-marketing success is implementation.  Read More >>

Marketing Choreography (Better Known as Planning)

A good marketing strategy defines how you will enter new markets (as described in my blog "Marketing Strategy Rules"). The next step is to decide the best way to implement that strategy, and then organize your actions to facilitate implementation. That is the process of planning.  Read More >>

The “-ize” Have It: How to Create a Practical Book Marketing Plan

Too many independent publishers use the Christopher Columbus method of planning. They do not know where they are going. When they get there they do not know where they are. And when they return, they do not know where they have been. This is not a good way to run a business.
 Read More >>

Marketing Strategy Rules

Did you ever think about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by car, plane, train, or bus. Then you planned where to stay each night, what to pack, and how much it would all cost. Finally you made a checklist so you didn't forget to do anything and spend your money wisely.  Read More >>