When you first publish, nobody has heard of the author or the book, so your initial promotion is the key to success. But if you focus only on social media you will miss many opportunities to reach prospective buyers. An assorted, persuasive and targeted promotional mix should maximize your sales, revenue and profits.
Promotion can use up your money faster than any other marketing tool. Use it wisely and your investment will pay off maximum dividends. These tips will show you how to do
Brian Jud's Beyond the Bookstore
By Brian Jud
About Brian
Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.
Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."
Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."
Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com
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50 Tips for Promoting Your Book: Tips 26 – 50
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50 Tips for Promoting Your Book: Tips 1-25
When you first publish, nobody has heard of the author or the book, so your initial promotion is the key to success. But if you focus only on social media you will miss many opportunities to reach prospective buyers. An assorted, persuasive and targeted promotional mix should maximize your sales, revenue and profits.
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Marketing in the White Space: A different approach to market segmentation
Maket segmentation is the process of dividing your overall sales opportunity into unique, defined, manageable groups of people. You know this as a fundamental marketing technique, but if you look at it in a new way it is even more likely to increase your sales, revenue and profits.
Locating opportunities that are not immediately visible is what I call “marketing in the white space”—the undefined area surrounding the segments, the places where you can create new sales in uncontested
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Maximize Your Trade Show Experience
I have exhibited or attended each of the last 22 BookExpo America shows, and I served my time as a trade-show manager for Fortune 500 companies. I understand what makes a profitable experience at such an event. My BEA experiences have shown me that book publishers could do a great deal more to improve the results they get from their exhibiting expenditures.
The exhibitors’ focus is on the authors because they are trying to sell their books. And that is where they go wrong. They could
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Your Marketing Platform—The Smaller the Better: 6 Traits of Highly Effective Information Brokers
A marketing platform does not simply happen as the result of having a large following on Facebook, Twitter and LinkedIn. It is the planned result of cultivating information brokers (as Malcolm Gladwell calls them), people who are the Paul Reveres of their networks. When they talk, people listen and are more likely to take their recommended action. You are the kingpin in your network, creating and coordinating the links between the two parts of a successful platform: the messengers and...
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