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About Lynn

 Lynn Rosen is Editorial Director for the Publishing Business Group. Lynn worked as an editor in thebook publishing industry for many years at houses including Ballantine Books and Running Press. She ran the independent literary agency Leap First for eight years.

Prior to joining North American Publishing Company, she was Director of Graduate Publishing Programs at Rosemont College. She is an experienced speaker and workshop leader and has taught at Drexel University, Temple University and the University of Pennsylvania.

Lynn holds an Honors B.A. from the University of Pennsylvania and a Master of Arts in English and Comparative Literature from Columbia University.

 

Leading Thoughts

Forward-Thinking Industry Professionals
Why Book Publishers Should Pay Attention to the Developing World
Jul 30, 2014

Book sales in the U.S. and Europe have been stagnant for years. While publishers design creative campaigns to turn Twitter...



Joe Wikert's Digital Content Strategies

Joe Wikert
How Print Is Slowly Killing Publishers
Jul 29, 2014

It's a textbook example of The Innovator's Dilemma. The crazy part is we all know it's a big problem and...



The Futurists

Publishing Pioneers
Entangled Publishing’s Fresh Approach to Book Pricing Helps Build a Captive Audience
Jul 24, 2014

Entangled Publishing is an independent publisher with a focus on romance titles. Eager to compete with larger, traditional publishers, the...



Brian Jud's Beyond the Bookstore

Brian Jud
What to Consider When Pursuing a Freemium Book Model
Jul 25, 2014

A premium is an item given away to attract, retain, or reward customers.  It may also be provided as an...



The Learning Curve

Ellen Harvey
Are Publishers’ Losing Their Best Bargaining Chip Against Amazon?
Jul 16, 2014

I try not to be a proponent for or against Amazon. But I have to say, I was a bit...



Hot Topic

Thinkers on the Leading Edge
Note to Book Publishers: Turn the Page and Invest in Brand
May 22, 2014

Very few publishing brands, in fact, mean much to consumers because publishers traditionally promote their authors, not themselves, as brands. But that approach and...



A Vending Machine That Delivers Literature

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story.  Read More >>

Companies Mentioned:

The Best of the Best

It is the time of year when we are awash in “Best of” lists, and many worthy publications have put forth their recommendations for the best books of the year that is about to pass us by. A friend of mine professed herself overwhelmed by the lists, and asked me if I would curate them for her.  Here, for Julie and for the rest of you, is my “best of the best,” a list of books I think you should find a time and a place for in your busy schedule.  Read More >>

Future Thinkin'

We are all thinking about the future, and trying to see through the haze of the crystal ball that will predict the future of our industry. Join us tomorrow as we convene the second get-together of our luminous Futurist Panel for a Futurist Friday conversation. 
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Book Business' “Future Think” Program Expands

The Futurist Panel is now a regular monthly Google Hangout, and we invite you to attend. Join us for what we call “Futurist Friday.” The next one is coming up next week, on Friday December 13th (it seemed like a perfect date for this sort of thing!) at 2pm ET. Here’s where you can sign up, meet our panelists and listen in. Or if you’re not on Google plus, you can watch/listen here.
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I am a Book Groupie

It’s official: I am a book groupie. I realized this last night as I watched the live stream of the National Book Awards presentation, and became teary over poet Mary Szybist’s acceptance speech. I went into this business in the first place because of one basic belief: books can change lives.  So let’s hear it for the all the wonderful authors of potentially life changing books in the hall last night at the National Book Foundation’s annual gala!   Read More >>

Companies Mentioned:

Acting Out in Mississippi

Print or digital? Digital or print? Sick of that debate yet?

The answer: “Integrated.” That is the keyword down here in Mississippi, from whence I write while attending the ACT Experience magazine conference. ACT stands for Amplify, Clarify and Testify. The Experience lasts for two and a half days on the campus of The University of Mississippi's Meek School of Journalism and New Media.
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Companies Mentioned:

Radical Publishing: Taking Apart the Book at Books in Browsers IV

A book is a book is a book—is it not?  Not in the hall at the former Church of Christ, Scientist, now turned into the magnificent home of the Internet Archive on Funston Avenue at the edge of the Presidio in San Francisco. The Archive, established in 1996 with the goal of offering permanent access to records that exist in digital format, is the venue for the annual Books in Browsers conference, which took place on October 24th and 25th. This reporter attended this year for the first time,
...  Read More >>