
When you first publish, nobody has heard of the author or the book, so your initial promotion is the key...
At the BISG ninth annual Making Information Pay Conference, held at the McGraw Hill auditorium on...
Recently Barnes & Noble announced that it would not sell books in its brick and mortar store that are published by Amazon’s new print publishing division. Shortly after this, Books-a-Million, Canada’s largest bookseller Indigo Books and Music and the American Booksellers Association also announced that they were joining the boycott.
These are, indeed, interesting times we live in. Have you ever heard of an instance like this? In ANY industry? Competitor B launches a boycott of
... Read More >>It’s time to come up with new words for what we’re creating. “Ebooks” just doesn’t cut it anymore.
The past week pretty much covered the gamut of what’s going on in our industry for me. Tuesday I heard a wonderful, impassioned speech about physical books. And then on Thursday… well, perhaps you’ve heard that Apple made an announcement or two.
On Tuesday night, Kevin Spall (CEO of Thomson-Shore, Inc.) gave a speech at the Book Industry Guild of New York meeting. Kevin spoke, not only
... Read More >>This week an article in the NY Times went viral. Well, it spread around the publishing industry anyway, so maybe we should say it had a slight head cold?
The article speaks to some publishers adding special design effects on the covers of certain titles. The effects include elaborate embossing, special photographs, a shiny gold Rorschach, etc. Read More >>