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About Michael

Michael Weinstein is a member of the Publishing Executive Hall of Fame and has 35 years experience in production, manufacturing, content management and change management.

He is currently Production Director for Teachers College Press. Previously, he was Vice President, Global Content and Media Production for Cengage Learning. Prior to that he was Vice President of Production and Manufacturing for Oxford University Press, Pearson/Prentice Hall, Worth Publishers and HarperCollins.

In those capacities, he has been a leader in managing process and content for delivery in as many ways possible.
 

Brian Jud's Beyond the Bookstore

Brian Jud
50 Tips for Promoting Your Book: Tips 26 – 50
May 11, 2012

When you first publish, nobody has heard of the author or the book, so your initial promotion is the key...



Report from the Publishing Business Conference: This Just In: Sky Not Falling!

I'm at this year's Publishing Business Conference and Expo as an attendee and as a returning speaker (what the hell were they thinking?!?). It  began Monday with an introduction and two keynote speakers who struck similar themes. And they were themes that some of us were very happy to hear—specifically, those of us who believe that these are incredibly exciting (albeit very difficult) times for the entire publishing industry. And that, furthermore, our industry is continuing to evolve, and...  Read More >>

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Fitting Amazon for The Black Hat?

Recently Barnes & Noble announced that it would not sell books in its brick and mortar store that are published by Amazon’s new print publishing division. Shortly after this, Books-a-Million, Canada’s largest bookseller Indigo Books and Music and the American Booksellers Association also announced that they were joining the boycott.

These are, indeed, interesting times we live in. Have you ever heard of an instance like this? In ANY industry? Competitor B launches a boycott of

...  Read More >>

I Declare the War is Over*: We need a new word for the things we used to call "books"

It’s time to come up with new words for what we’re creating. “Ebooks” just doesn’t cut it anymore.

The past week pretty much covered the gamut of what’s going on in our industry for me. Tuesday I heard a wonderful, impassioned speech about physical books. And then on Thursday… well, perhaps you’ve heard that Apple made an announcement or two.

On Tuesday night, Kevin Spall (CEO of Thomson-Shore, Inc.) gave a speech at the Book Industry Guild of New York meeting. Kevin spoke, not only

...  Read More >>

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Judge a Book by Its Cover? Judge an E-Book by… ?

This week an article in the NY Times went viral. Well, it spread around the publishing industry anyway, so maybe we should say it had a slight head cold?

The article speaks to some publishers adding special design effects on the covers of certain titles. The effects include elaborate embossing, special photographs, a shiny gold Rorschach, etc.  Read More >>

[UPDATE] Putting Toothpaste Back in the Tube: Solving the Library "Problem"

By definition, libraries have always served as a “threat” to publishers—why pay for it, when you can get it for free at your local library? And yet, libraries and publishers have existed side-by-side. I think a point that gets missed is that when you give people an opportunity to open their minds up, to explore and dream you create additional demand.  Read More >>

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