The Leading Resource for Book Publishing Professionals
The Next Chapter
By Janet Spavlik
About Janet
Janet Spavlik is contributing editor of Book Business magazine and editor of the e-newsletter Book Business Extra, which reaches thousands of publishing industry executives. She also is managing editor for FundRaising Success magazine.Previously, she was a staff editor and writer for The Star-Ledger in Newark, NJ, and also held positions as managing editor of book production for Information Today Inc. and production editor for W.B. Saunders Co. (now Elsevier). In June 2007, Spavlik published her first book, "Images of America: Collingswood," with Arcadia Publishing.
Technically Speaking
Free? Really?
Feb 26, 2010I like to think I'm a pretty easy-going guy. I don't usually get mad at too many things, and try...
Publishers Want to Charge More for E-books ... But Will Consumers Pay It?
I just returned from an incredible vacation to Colorado. It was the first time I traveled with my Nook, which, of course, is one of the great benefits of an e-reader—it’s portability. I tend to be a, shall we say, slightly heavy packer (OK, I’ll admit it, my suitcase was just shy of 50 lbs., but I still contend that every one of those pairs of shoes was essential), so it was a relief not to have to lug one or two cumbersome print books along, too. And from my admittedly limited, ...
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'Flawless' Campaign: Bringing Sexy Marketing Back?
Quite honestly, as a consumer, I rarely see a marketing campaign for a book that excites me, or gets people talking. I understand that book publishers generally don't have the marketing budgets to support big, splashy campaigns for a single title, but as a book lover, it's difficult to see the launch of so many great books often met with a collective yawn from the general public.
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Navigating the E-book Terrain: The Consumers' Perspective
I've spoken with some publishers that have expressed to me that they're not quite ready to jump into the e-book fray. And in many ways, their rational makes sense to me.
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