By Janet Spavlik | Posted on March 12, 2010
I just returned from an incredible vacation to Colorado. It was the first time I traveled with my Nook, which, of course, is one of the great benefits of an e-reader—it’s portability. I tend to be a, shall we say, slightly heavy packer (OK, I’ll admit it, my suitcase was just shy of 50 lbs., but I still contend that every one of those pairs of shoes was essential), so it was a relief not to have to lug one or two cumbersome print books along, too. And from my admittedly limited, ...
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By Janet Spavlik | Posted on February 26, 2010
Quite honestly, as a consumer, I rarely see a marketing campaign for a book that excites me, or gets people talking. I understand that book publishers generally don't have the marketing budgets to support big, splashy campaigns for a single title, but as a book lover, it's difficult to see the launch of so many great books often met with a collective yawn from the general public.
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By Janet Spavlik | Posted on January 20, 2010
I've spoken with some publishers that have expressed to me that they're not quite ready to jump into the e-book fray. And in many ways, their rational makes sense to me.
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