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Found 62 item(s). Displaying 1 - 10

Elsevier Caught Offering Gift Cards for Positive Amazon Reviews
From News on Jun 24, 2009

Elsevier offers gift cards for positive reviews. ...

Found in: Marketing | News

6 Tips to Help Build Your SEO Strategy
From Current Issue on Dec 1, 2008

How to earn the top spot on Google search results....

Found in: Book Publishing | Marketing | Tips and Tools | Web and Interactive Publishing

Digital Directions: Does Design Matter in Digital Distribution?
From Current Issue on Oct 1, 2008

An important characteristic of digital content is its ability to deliver to multiple platforms simultaneously—to print, Web and mobile channels. Invariably, the same content will look different when viewed on various output devices, and it should. Each device has its ...

Found in: Book Distribution | E-Books, Mobile Books | Marketing | Publishing Management, Business Development

Market Focus: Tough Sell for Reference Books
From Current Issue on Sep 1, 2008

A struggling economy and changing market challenge publishers....

Found in: Marketing

Marketing Interview: The Move Toward Fluid Content
From Current Issue on Aug 1, 2008

How Doubleday.com is using an open-source platform to engage its readers....

Found in: E-Books, Mobile Books | Marketing | Publishing Management, Business Development | Web and Interactive Publishing

Connect With Your Customers Through Video: A Q&A with Suzie Sisoler, HarperCollins’ director of online consumer marketing.
From Book Business Extra on Jul 25, 2008

HarperCollins Publishers’ new in-house broadcast studio—developed and built in the company’s Manhattan offices earlier this year—regularly produces promotional videos featuring its authors. The objective: To create video content to help generate excitement for hundreds of new HarperCollins book titles each ...

Found in: Marketing

Borders and Vuguru to Distribute Online Prequel to Cook Novel
From Book Business Extra on Jun 20, 2008

Borders and Vuguru, an independent media studio owned by Michael Eisner, will distribute a Web series, “Robin Cook’s Foreign Body: The Prequel,” through the retailer’s newly launched Borders.com site. The series, which will consist of 50 two-minute episodes, is a ...

Found in: E-Commerce and Online Sales | Marketing | Web and Interactive Publishing

Creating Promotional Video: HarperCollins executives talk about the publisher’s new in-house studio
From Book Business Extra on Jun 6, 2008

Last month, HarperCollins announced the creation of an in-house Internet broadcast studio to create author videos for sales, marketing and promotional opportunities. Five-hundred promotional videos featuring authors from the publisher’s roster are expected to be produced each year. Using HarperCollins’ ...

Found in: Marketing

Gene Therapy
From Current Issue on Jun 1, 2008

Innovation and Experimentation: Where Will They Take Us?...

Found in: Marketing | Publishing Management, Business Development | Web and Interactive Publishing

Wiley Merges Old and New
From Current Issue on Jun 1, 2008

Christine Dunn, director of marketing, John Wiley & Sons’ professional and trade division, talks about how the 200-year-old company’s marketing efforts blend new and traditional media....

Found in: Marketing