AAA Magazine

Shrinking Library Market Poses Challenge to University Presses
October 1, 2006

Laura Waldron’s life is publishing. An author, a publisher and the marketing director of the University of Pennsylvania’s Penn Press, Waldron offers a perspective on academic publishing that is uniquely well rounded. After an internship at Carnegie Mellon Press piqued her interest in publishing, she cut her teeth in sales and marketing for Princeton University Press and eventually represented 15 different university presses in the Mid-Atlantic territory as a trade sales representative. Today, she is closing in on her 10th anniversary with Penn Press and is the author of “Museums of Philadelphia: A Guide for Residents and Visitors,” which was published in 2004