Books 24x7

by Rose Blessing How many e-book content distributors should a publisher partner with? Which books should be made into e-books? How should the process be managed? What are the pitfalls? If it's your job to figure that out at your company, take a tip from Kate Tentler, a publisher at Simon & Schuster Online in New York City who has been arranging to make Simon & Schuster books available digitally for about a year. Tentler's approach is to keep things simple, with an eye to the long term. For example: how are online distributors chosen? Simple: They are evaluated one by one. Among the

ONLINE BOOKSELLERS Since it was impossible to include everyone, we offer this listing below as a mere snapshot of the emerging business models in this exploding field. Browse this list to get an idea of how today's book publishers sell their wares--both printed and electronic--online. By spending just a few minutes on the Internet yourself, you will probably find even more companies . . . WHO: www.agoodbook.com, "Your basic $4.95 download" WHAT THEY SELL: e-books downloadable for $4.95; the site has an association with www.amazon.com WHAT FORMAT: PDF, HTML. WHO: www.amazon.com, "Earth's biggest selection" WHAT THEY SELL: printed books, CDs, gifts, DVD and video,