Chronicle Books

Children are pulled in many directions today; at least, their attention is. They are occupied by MP3 players, gaming systems, computers, cell phones, handheld electronic games and other digital technologies. And yes, children still play old-fashioned board games. They also attend school, compete in team sports, and participate in community and extracurricular activities. With all of these outlets occupying children’s time, how are books faring? With an estimated 40,000 to 60,000 new children’s titles released each year, children’s book publishers are concerned with how their books can compete for young readers’ attention with the thousands of titles already in the market, according to Ron

After reading the “2007 Book Industry Salary Guide” in the August issue of Book Business magazine, you’ll naturally begin to contemplate your own salary and may even come to the conclusion that most employees come to at least once in their careers: I deserve more money. While many of us may feel that our only options are to start scouring job postings or to simply sit quietly yet bitterly at our desks, you can ask your present employer for a salary increase--just make sure you come to the bargaining table well-prepared. To help you in your negotiations, here are five tips from Renee Banks,

Champaign, Ill.-based Sports Publishing LLC got its start in 1998 as a spin-off from Sagamore Publishing—publisher of parks, recreation and leisure textbooks—when the company published a biography of University of Illinois men’s basketball coach Lou Henson, a legend among basketball fans throughout the Midwest. The book was an instant hit, and a new company was born. Today, Sports Publishing puts out 80 titles annually, spanning college and professional teams and star athletes in almost a dozen sports. As vice president of sales and marketing, Dave Hulsey has been in sales and marketing since graduating from the University of Missouri in 1981. His career

It’s more important than ever to get books to the market fast. More days in production can mean fewer days on the market and fewer sales. For many publishers, especially those producing many titles simultaneously, good production scheduling tools are essential in keeping projects easily trackable, on schedule and problem-free. Here, Book Business takes a look at some of the industry’s leading software providers and the software on the market to help you with the complex task of production scheduling. AEC Software Product: FastTrack Schedule 9 Description: Colorful timelines and calendars are designed to illustrate project deadlines, status and goals. Production details are centralized, aiming to control your

In its June issue, Book Business covered the newly created Book Industry Treatise on Responsible Paper Use, a formal effort to change the book industry’s environmental impact. The treatise reflects the input of 25 industry stakeholders—publishers, printers, paper companies and merchants—and sets industry-wide goals for change. The primary goal: to increase the average use of recycled fiber from the industry’s current 5 percent to 30 percent within five years. So far, the treatise has been signed by 118 publishers, two paper mills and four printers, and supporters are making a significant push to enlist many others. Book Business asked those involved in the

A look at pioneers in improving the industry's environmental impact. When San Francisco publisher Chronicle Books decided to improve its environmental impact, it didn't waste any time. It formed an internal eco task force and spent 2004 researching its paper options with its U.S. and Asian printers. It enlisted its merchants and mills in the process. And it pushed all of its suppliers to join in its commitment to print on better paper. As a result, it was able to obtain eco-friendly paper without paying a higher price. By 2005, Chronicle was ready to make a formal commitment to the goals of

Some make a splash. Others won't tear. For swimmers who need to read workout guides in the pool or publishers wishing to avoid damage from freight distribution, durable papers are unique alternatives to traditional stock. Added to the staple of synthetic and super-substrates on the market, some publishers have even invested in water-proof materials to ensure that the books they produce survive in less traditional reading environments. The waterproof materials, though rare compared to a non-synthetic such as TruTech, are examples of how diverse book market concepts can be applied to multiple projects. As a result, future readers, who may be chin-deep in the

Television, magazines, movies and mass-marketed advertising have always contributed to—and reflected—the style of an era. In the 1950s, children's books, for instance, often boasted whimsical line drawings designed to mimic toys of the time. This season's texts are not immune to widespread pop cultural influence. In an age when Internet use has dominated the communications scene, highly competitive, attention-getting production methods are currently shaping the book design industry. In many cases, art and literature are no longer relegated to one-dimensional surfaces, but rather, die-cuts, inserts and special folding processes create multi-dimensional books, allowing readers to interact more with the end product.

The same forces that dictate which clothing designer's spring line will garner the most retail attention—marketing, aesthetics and target audience—also influence seasonal buying trends. And while the debate withstands in determining the breadth of "good" literature based on either popularity or critical credibly, it's a fact that general reading audiences do judge books by their covers. As a result of the old adage, many book publishers and printers are developing ways of cornering consumers using unusual substrates and production methods to enhance design, of which fine art photography is a common thread. The following titles are among a few fresh examples of how

by Tatyana Sinioukov What makes Steve Renick get up every morning? How does he manage, after having been designing books for quite a few years, to keep his projects innovative and his approach fresh? The answer is simple. He really, really likes what he does Steve Renick wears many hats, and they all seem to fit him comfortably: He is art director at the University of California Press, owner of Anselm Design (the work of which was included in the AIGA "50 Books of the Year" in 1998), and he has been teaching design at the California College of Arts and Crafts (CCAC) since