Copyright Clearance Center
What big issues do you see publishers thinking and talking about these days?
You can't toss a conference program without hitting someone talking about "discovery," particularly across online platforms. I wish that the conversation was a bit less driven by talk of metadata (although that matters a lot). Institutions like libraries play a critical role in discovering books, but they have been largely shut out of the digital conversation. That needs to change.
Publishers of ebooks have a dilemma: You want readers to find (and purchase) your products. But you don't want pirates making your products available for free. But is digital rights management (DRM) technology, one method publishers use (with questionable success) to combat piracy, a hindrance or even antithetical to content discovery?
Much of the change we are living through in publishing is plain as day to see. The shift from print to digital, like the shift from stores to online purchasing, is evident to all of us, inside the industry and out.
But there’s another aspect of the change that is not nearly as visible and that’s around systems and workflows. Publishing, even in the pre-digital age, was a systems-driven business.
Copyright Clearance Center, Inc. (CCC), a not-for-profit organization and leading provider of licensing solutions, announced a referral partnership with the Association of American University Presses (AAUP) in which AAUP’s members can protect copyrighted assets and earn revenue from their online content using CCC’s RightsLink® service at a discounted rate. “At a critical time in publishing, AAUP understands our members can benefit greatly from a powerful solution that makes licensing seamless for end users,” said Brenna McLaughlin, AAUP Strategic Initiatives Director. “We are pleased that this new program will help more university presses take advantage of the proven functionality of RightsLink.”
The freedom and the depth of information that tablet and smartphone technology offers is not disputed. But for publishers and other content creators, the same technology that has simplified the way we capture and share information presents yet another daunting challenge when it comes to content licensing: Adapt or else!
Not-for-profit rights broker and licensing expert Copyright Clearance Center has come out in support of the U.S. Copyright Office's Priorities and Special Projects report.
Copyright Clearance Center, a leading provider of licensing solutions, has developed an in-app licensing toolkit for RightsLink Plus- and Premium-enabled publishers to add licensing to their iPad or iPhone apps. Solution will allow knowledge workers and other professional content consumers to formally share content from mobile devices.
(Press Release) David "Skip" Prichard, President and CEO of Ingram Content Group, will offer his unique view of the future of books and the publishing world at the 27th annual IBPA Publishing University, to be held in New York City prior to BEA at the Javits Center on May 22-23.