Doubleday Broadway

The Web is an ever-changing animal. Keeping that in mind, the most successful online marketing executives must think in the future tense: coming up with inventive, original ideas to help publishers stay ahead of the game. Jeff Yamaguchi, associate director of online marketing for Random House Inc. division The Doubleday Publishing Group, is one such innovator, and he fills us in on a little secret—that the future tense is not enough. In June, Yamaguchi launched Doubleday’s newly revamped Web site, which uses a WordPress platform to simulate the look and usability of a blog while maintaining Doubleday’s integrity and standards as a

Depending on which study results you stumble upon, somewhere between 60 percent and almost 90 percent of Americans don’t like their jobs. And somewhere between 1 million and 1.4 million people call in sick every day. Sure, a percentage of those people probably have the flu, migraines or other ailments, but many of them likely have a serious case of Ihatemyjobitis. Book Business’ first annual study on the “20 Best Book Publishing Companies to Work For” explores which companies in the industry rank highest among their employees for overall job satisfaction. Each company that was nominated by its employees was rated based on

Environmental advocacy groups were likely breaking out the champagne as Random House Inc. (www.RandomHouse.com)—the world’s largest English-language trade book publisher and the U.S. division of Random House, the largest trade book publisher in the world—­announced its plans for a tenfold increase in its use of recycled paper. The company says that within four years a minimum of 30 percent of the uncoated paper it uses to print the majority of its U.S. titles will be derived from recycled fibers (as opposed to its current 3 percent). The announcement marks the most substantial environmental initiative in the company’s history, and considering the fact that