EMC Corp.

Content Be Nimble, Content Be Quick
August 1, 2006

Patti Ward is the director of product management for Wolters Kluwer Health, a $900 million division of international publisher Wolters Kluwer. She joined the company in 1996 as a production assistant, but new responsibilities found her re-engineering business processes for the past five years. “We were no longer responsible for putting ink on paper, and paper in the mail. As the industry demands have shifted, so have our production technologies,” Ward explains. As has been the case with most publishers, the impact of digital media has been profound for Wolters Kluwer Health (www.WKHealth.com), which serves professionals and students in medicine, nursing, allied health,

Lippincott's Metamorphosis
August 1, 2005

When nurses need to find out the latest drug information—whether to verify a dose, check for possible interactions with other medications or side effects—many of them turn to the "Nursing Drug Handbook." Making sure this critical information is accurate and clearly presented is the task of nursing and medical publisher Lippincott Williams & Wilkins (LWW), a unit of Wolters Kluwer Health, which produces the annual "Nursing Drug Handbook" as well as 4,000 other titles. To streamline the process of publishing the 1,400-page "Nursing2006 Drug Handbook," LWW decided to switch from producing PDF pages using QuarkXPress to an XML-based publishing program. By doing so, LWW

Lustrous Beacons Enchant Buyers
January 1, 2001

The right typeface makes elegant prose more pleasing, and striking cover art can stop consumers in their tracks. Nothing new there. Indeed, such traits have always seduced book lovers. But now, thanks to breakthroughs in foil and hologram production, some book covers reflect an ongoing technical revolution. In particular, hologram pioneers are adding a new dimension to the science of making a striking book. But there are pitfalls, as well as thrilling changes, facing those publishers who hope to make use of these technologies. A New Age for Covers Joseph Funicelli, president of Unifoil Corp., Passaic Park, NJ, says that since its introduction to the book market