Environmental Protection Agency

According to one of the better-known accounts in the compendium of humankind’s greatest achievements, it was in the year 105 that a Chinese man named Ts’ai Lun invented paper, mashing up wood from a mulberry tree with fiber from bamboo. Thus was born a technology that would literally change the world, making possible artistic, scientific and religious revolutions, democratizing literacy and learning, and ushering humanity into the modern age. In recent times, paper production has played a role in changing the world in other ways. The book industry alone required 3 million to 4 million tons of paper over just the last three years,

The right typeface makes elegant prose more pleasing, and striking cover art can stop consumers in their tracks. Nothing new there. Indeed, such traits have always seduced book lovers. But now, thanks to breakthroughs in foil and hologram production, some book covers reflect an ongoing technical revolution. In particular, hologram pioneers are adding a new dimension to the science of making a striking book. But there are pitfalls, as well as thrilling changes, facing those publishers who hope to make use of these technologies. A New Age for Covers Joseph Funicelli, president of Unifoil Corp., Passaic Park, NJ, says that since its introduction to the book market