Your Source for Publishing Intelligence
Direct mail, books and bills/statements, projected to be the top three digital production printing applications by 2015, are expected to exceed page volumes of over 270 billion impressions, according to InfoTrends’ recently published “U.S. Digital Production Printing Application Forecast: 2010-2015.”
HP today introduced the graphic arts industry's largest, most productive commercial digital color press, bringing the concept of mass customization to printing by
(Press Release) Newton, MA—Barb Pellow, group director of international market research and strategic consulting firm InfoTrends, received the 2010 Industry Influencer Award from PINE (Printing Industries of New England) during its November 16 Industry Gala Event, part of the New England regional Awards of Excellence competition.
TeleRead.com and consulting firm InfoTrends are conducting an e-reading survey to measure the habits and preferences of end users. They also are seeking the opinions of publishers, both in the United States and abroad, about the present and future role of reading publications onscreen.
On Tuesday, April 6, at 2 p.m. EST, Book Business will present the HP-sponored webinar, "Making Books Social."
Recognizing the importance of social networking in the lives of today’s teen readers, publishers are blending Web sites and social media with new book releases to start conversations and keep them going. They are looking for opportunities for readers to not only order and review new titles online, but also to share their enthusiasm for books with fellow members of social networking sites; communicate with authors; and use a variety of up-to-date digital tools to express interests and opinions.
"The Future of the Book: How to Stay in the Game," a webinar presented by Book Business and sponsored by HP, will be presented Wednesday, Nov. 18 at 2 p.m. EST. Moderated by Barb Pellow, group director, InfoTrends, the webinar will discuss the changes sweeping the book publishing industry, and what publishers and printers need to do to participate in this dynamic and evolving media world.
Book Business will present a free webinar, "On-Demand Publishing: The Bottom Line," July 30 at 2 p.m. EST. The webinar, moderated by InfoTrends Group Director Barb Pellow, will help book printers and publishers understand when and how to maximize the use of digital printing for front and backlists and for developing new, profitable products. Speakers include John Lacagnina, president and CEO, ColorCentric Corp.; and Steve Pratt, director of technology, Integrated Book Technology.
The education market has made major technological strides—but in some ways, it’s still a bit behind the learning curve. You hear it all the time—the joke that kids these days come out of the womb with a laptop. More than making for a painful birth, it signifies that the Internet is the future of business, in both sales and marketing. Still, most educational publishing orders are made through paper channels, and direct mail continues to be the major method to attract sales. Then again, teachers are making these purchases much more frequently than the more tech-entrenched students. “You’d think the Internet would be the main
WEST HOLLYWOOD, Calif.--(BUSINESS WIRE)--Sept. 8, 2005--Jiggerbug, an online audio book rental service, today announced a new way to deliver their collection of best-selling audio book titles to subscribers - digitally. Similar to the Netflix model, current Jiggerbug subscribers enjoy quick and simple mail service delivery of their favorite book titles on either CD-ROM or cassette tape. With the new Instant Download service, Jiggerbug now allows subscribers to have the option to instantly download their favorite titles in an easy-to-use, take-it-with-you digital format. The Instant Download digital delivery is ideal for commuters, frequent gym goers or anyone who wants to create more time in
Book publishers are keeping their fingers crossed that 2005 will be the year the industry shakes off the period of stagnation that has coincided with the U.S. economic downturn. The domestic market continued to remain essentially flat in 2004, but industry insiders are hopeful that the market will soon show growth. The shift toward more flexible production schedules, and resurgence in educational and reference titles will likely be the engines that drive any industry upswing. Another trend in 2005 will be publishers aiming to enhance profitability by leveraging the cost benefits of digital printing and international sourcing. Setting the Stage for Growth
