Kodak Graphic Communications Group

Shoot The Cake, And Eat It Too
September 1, 2000

What if you had exactly three minutes to make a perfect picture -- well, good enough to eat -- before the garnish wilted, ice cream melted and the chicken breast turned gray? Indeed, art directors and photographers who work on cookbooks have their work cut out for them. But there's a payoff. They often get to eat the food they shoot -- if they don't mind, of course, that the strawberry shortcake spends a few minutes on the set first. Food photography So what do art directors and photographers do to make the image leap off the page and entice the reader's aesthetic senses? Traditionally, the tricks used

Living Digitally in a Four-Color World
January 1, 1999

When it comes to computer-to-plate printing, more printers and publishers join the ranks of the believers every day, either experimenting with CTP with their four-color jobs, or switching to it by Tatyana Sinioukov Despite some limitations, as discussed by industry professionals below, CTP for four-color book production saves time and money and offers faster turnaround and higher quality than a conventional, film-based workflow. That's why more and more printers and publishers join the ranks of the believers every day, either experimenting with CTP with their four-color jobs, or switching to it completely. According to Frank Ervin, vice president of training and technology at