LBS

Solutions Showcase: Covering All the Possibilities
January 16, 2008

The old adage, “Don’t judge a book by its cover,” may be sage advice, but the publishing community knows better—that it is an intriguing cover that catches the potential reader’s eye. Indeed, a title’s cover is its most valuable marketing tool—an integral part of the publisher’s and author’s brand. So it makes sense that great thought typically goes into a book’s cover design and production. So was the experience for Walter T. Shaw, a first-time author whose nonfiction book, “A License to Steal,” is being published this year by Omega Publishing Group and manufactured by HCI’s print services division in Deerfield Beach, Fla. The

University Presses and the Digital Universe
June 1, 2007

The Association of American University Presses (AAUP)—an organization of nonprofit publishers whose members strive to advance scholarship through their offerings—believes that the university press segment’s fundamental mission has not changed since America’s oldest university press, The Johns Hopkins University Press, was founded in 1878. However, the landscape in which its members operate has changed greatly, and the forecast calls for additional change in the future. As throughout the rest of the publishing industry, driving this change are advances in digital technologies. A varying segment According to Steve Maikowski, director of NYU Press, the university press world is divided into four major sales groups

Pick a Cover, Any Cover
March 1, 2007

Choosing a cover-material supplier or deciding to switch to a new provider can seem like a game that we don’t know how to play. Knowing what materials are available and which would work best for the look and feel you are trying to achieve for your next book project can be tricky ... and even risky. A bad decision can break a book—after all, aren’t books judged by their covers? Fortunately, representatives at most cover-material companies are available to walk you through the process helping you discover what qualities and features are most important for your needs. “So many questions have to be