Nielsen Media Research

Lightning Source Is a Source of Innovation
May 4, 2007

At the 18th Annual Galaxy British Book Awards ceremony in London, Lightning Source UK—a subsidiary of La Vergne, Tenn.-based Lightning Source Inc., a provider of digital publishing support and print on demand services—was honored with the Nielsen Bookdata Award for Innovation in the Book Industry. The company was recognized for the success of its Pilot Large Print Initiative, which makes books available on-demand in large-print format for the visually impaired. The initiative is the first of its kind in the publishing industry. “We’re absolutely delighted to win the award for innovation in the book industry,” said David Taylor, senior vice-president of global sales for

Winning Teams = Winning Titles
May 1, 2007

Champaign, Ill.-based Sports Publishing LLC got its start in 1998 as a spin-off from Sagamore Publishing—publisher of parks, recreation and leisure textbooks—when the company published a biography of University of Illinois men’s basketball coach Lou Henson, a legend among basketball fans throughout the Midwest. The book was an instant hit, and a new company was born. Today, Sports Publishing puts out 80 titles annually, spanning college and professional teams and star athletes in almost a dozen sports. As vice president of sales and marketing, Dave Hulsey has been in sales and marketing since graduating from the University of Missouri in 1981. His career

Are You the Weakest Link?
March 1, 2007

As I was preparing for this column, I came across the following statement in a brochure prepared by Strategos, strategic planning consultants, that I picked up at an event a few years ago: “What’s amazing is how often top management is surprised when dramatic external change happens. Why the surprise? Is it that the world is violently turbulent, changing in ways that simply cannot be anticipated? Perhaps. But we call them ‘inevitable surprises.’ Think about it. In retrospect, you could have anticipated most of the disruptions in your industry. You can build this capability into your organization. You can be prepared—before your competition.”

Bargaining Skills 101
September 1, 2000

by Tatyana Sinioukov What is truly negotiable in terms of print contracts? Almost anything, according to Barbara Hagen, senior product specialist, C.J. Krehbiel, Cincinnati, OH, who spoke on the subject at the BookTech West session titled "The Clever Negotiator: Everyone Wins" session. Book publishers, she continued, just have to know how to better negotiate with vendors about a job. Hagen gave her audience a few pointers on perfecting their bargaining skills * Pick the right vendor for the right project. Make sure your vendors can provide all necessary services in house, Hagen suggested. If your cover is four-color, or, say, requires lamination, the vendor should be able