north american publishing co.

Preparing for the Industry’s Future
April 16, 2008

The 2008 Publishing Business Conference & Expo—held March 10-12 in New York City— was the setting for a meeting of many of publishing’s top minds. With more than 1,000 book and magazine publishing industry executives in attendance, the Publishing Business Conference & Expo featured two-and-a-half days of intensive conference sessions addressing the biggest issues facing publishers today. Held concurrently, the expo hosted more than 100 exhibitors showcasing publishing technologies and services. The show, which this year featured its new Publishing Business brand, is produced by Book Business and Publishing Executive magazines and follows in the footsteps of the BookTech Conference & Expo. “The evolution

2007 Gold Ink Awards
September 1, 2007

The 20th year of the Gold Ink Awards—the industry’s most prestigious print competition—featured some of the storied awards’ most impressive and highest-quality submissions to date. A talented team of judges poured through more than 1,400 entries in this milestone year, awarding Gold, Silver, Bronze and Pewter honors in 46 categories spanning a wide variety of printed products. Printers and publishers submitted their finest pieces, and more than a dozen judges rolled up their sleeves to scrutinize and examine the entries’ each and every detail over four days in May at the Philadelphia headquarters of North American Publishing Co.—parent company of Book Business and Publishing

Breaking From Tradition
June 1, 2007

As CEO and president of iUniverse, Susan Driscoll has helped the pay-to-be-published online publisher to become an attractive alternative to the sort of traditional publishing houses at which she once held executive-level positions, including HarperCollins, Henry Holt and Holtzbrinck Publishers. An affordable avenue for aspiring authors seeking to get published, iUniverse has become one of the largest self-publishing companies since its launch in 1999. Driscoll, who co-penned the book “Get Published” last year, not only is the top executive at the company, but also a mentor to iUniverse’s roster of authors. Where do you see book publishing heading in the next five to 10 years?

Google’s Jim Gerber to Keynote 2007 Book Business Conference
March 2, 2007

PHILADELPHIA, PA – Book Business magazine proudly announces Google’s Jim Gerber as keynote speaker for the upcoming 2007 Book Business Conference and Expo, scheduled for March 5-7, 2007, at the New York Marriott Marquis, Times Square. Gerber, director of content partnerships at Google, will present the Keynote Address on Tuesday, March 6, 2007 at 9:15 a.m. The Keynote Address is open to all registered attendees. “We are thrilled to have Jim give the keynote address at the Book Business Conference and Expo. There are few companies that have as profound an influence on publishing today as Google, so it’s a major boon for our audience of

34 Tips, Tactics and Considerations for Using Webcasts to Expand Your Brand
December 1, 2006

On Oct. 19, Book Business held its first webcast for book publishing executives. The webcast was on—what else—but webcasts. Titled, “Expand Your Brand: Webinars for Publishers,” it featured the following speakers: • Twila Bennett, director of marketing, Revell/Baker Publishing Group • Suzie Cross, assistant marketing manager, Revell Books • Sharon Linsenbach, director of e-learning, North American Publishing Co. • Noelle Skodzinski, editor in chief, Book Business • Jeffrey Yamaguchi, online marketing manager, HarperCollins. Book Business compiled the following tips, tactics and considerations for using webcasts as effective marketing and sales tools, based on its recent webcast. If you missed the live event, you can view it at <a

Editor’s note: If you missed Book Business’ webcast...
November 10, 2006

“Expand Your Brand: Webinars for Publishers” (or just want to view it again), it is now available for viewing at http://www.BookBusinessMag.com The webcast explores how some leading publishers are introducing webcasts into their sales and marketing programs. Speakers included: • Twila Bennett, director of marketing, Revell/Baker Publishing Group • Suzie Cross, assistant marketing manager, Revell Books • Sharon Linsenbach, director of e-learning, North American Publishing Company • Noelle Skodzinski, editor in chief, Book Business • Jeffrey Yamaguchi, online marketing manager, HarperCollins. There is no cost to view the webcast, and it’s definitely worth checking out. Also, the December issue of Book Business magazine, which will be arriving in your

Gold Ink Winners, Hall of Famers Honored at Banquet in Chicago
November 1, 2006

Hundreds of industry executives turned out Oct. 16 to honor North America’s finest print production projects at the 19th Annual Gold Ink Awards Banquet in Chicago. Attendees also witnessed the induction of four new members into the Publishing Executive Hall of Fame, including David Pelkey, Merriam-Webster Inc.’s director of manufacturing and a 21-year veteran of the graphic arts industry. More than 1,500 pieces were entered into 45 different categories for the 2006 Gold Ink Awards, and the gala—held during October’s Graph Expo at McCormick Place—recognized the winners for their achievements during a cocktail hour and dinner. Each of the Hall of Fame inductees

Execs from HarperCollins and Revell Books Share Insights on Webcasts
October 13, 2006

As the publishing industry continues to move into an age of multimedia publishing and marketing, many book publishers are exploring ways to maximize the benefits of webcasts on their sales and marketing efforts. On Thursday, Oct. 19 at 2 p.m., Book Business magazine will present a webcast on how webcasts can be an effective sales and marketing tool for book publishers. Speakers at this live event include: - Jeff Yamaguchi, online marketing manager, HarperCollins - Suzie Cross, assistant marketing manager, Revell Books - Twila Bennett, director of marketing, Revell/Baker Publishing Group - Noelle Skodzinski, editor in chief, Book Business - Sharon Linsenbach, director of e-learning, North American Publishing Company

Top Industry Executives to Be Inducted Top Industry Executives to Be Inducted Into National Hall of Fame
June 9, 2006

PHILADELPHIA, Pa.—North American Publishing Co. and Book Business and Publishing Executive magazines have announced their official call for nominations for the 2006 Publishing Executive Hall of Fame (formerly the PrintMedia Hall of Fame), the industry’s most prestigious award presented to individual publishing and production executives. Inductees join the ranks of leading executives in magazine, book and catalog publishing, as well as advertising production. Last year’s inductees were: - Anthony Crouch, director, design and production, University of California Press - Dora Braschi Cardinale, executive VP, print production, Martha Stewart Living Omnimedia - Barry Meinerth, senior VP, production and fulfillment, Time Inc. - Ken