Join Book Business and Publishing Executive magazines on Thursday, Sept. 13, for the FREE Publishing Business Virtual Conference and Expo. Among the lineup of great panels we've got planned is Ebooks: An Analytics Goldmine. Join our panel of industry expertsas they explore the treasure trove of invaluable reader data you can collect by studying—in aggregate—how your customers use your e-products.
I'll admit that it still thrills me to walk past and gaze up, wide-eyed, at the Empire State Building. Nonetheless, no tourist am I (proven by the fact that three people so far have asked me for directions). I am here to do business.
We Book Business and Publishing Executive editors are a peripatetic lot. Earlier this week you heard from Jim Sturdivant reporting from New Bern, N.C. (Yes, he’s on vacation—what dedication!) Now I am in New York to meet with some of the speakers for our forthcoming Publishing Business Virtual Conference & Expo.
At the heart of the digital disruption the publishing industry has been pushing through for the last few years has been the very nature of content and how it is delivered to those who would consume it.
This is the reality we've all been living with, and there's no better embodiment than the news that digital publisher and multimedia content company Open Road is partnering with the BlogHer publishing network to produce "The BlogHer Voices of the Year: 2012," an ebook anthology of essays culled from blogs, as well as six thematic collections over the next year.
The literary lunch is legendary. We’ve all heard of, and perhaps even partaken in, those long, meandering 3-martini events, filled partly with professional chat and partly with gossip, and cemented together with the sort of unstructured, casual banter that frequently leads to the next great book, story or idea. Lunch is often the place where the real business of publishing is conducted.
It's hard to imagine any title launching today without a Facebook page, Twitter campaign, author blogs, online assets and video, and all other manner of digital marketing. But it wasn't so long ago—2008—that one of the year's biggest releases launched without any of that.
Trying to decipher paper pricing trends is like scrutinizing snowflakes—the closer you get, the more complex they seem. Still, there are a few key factors when considering the current economics of the paper business, which has been subject to unprecedented forces during and in the wake of the recent recession.
Last night a friend told me a hilarious story about how she managed to purchase a copy of the paperback of this book at Barnes & Noble without her children noticing what she was buying (with an assist from a discreet cashier). This phenomenon of a book has been featured in numerous news stories, some of them in our publications, but my friend’s story was an amusing angle I had never before heard.
Dear Reader, Starting this week, we at Publishing Business Today will be introducing a new section called Pub Buzz, which will feature breaking stories and items of interest from around the industry, both book- and magazine-related.
(Philadelphia) – June 19, 2012 – Book Business and Publishing Executive magazines, business-to-business publications of North American Publishing Co., have announced the appointment of Lynn Rosen to Content Director. In this new role, Rosen will direct the content strategy of these leading brands across a number of platforms including print publications, e-newsletters, industry events, webinars, online products, and more. She will also direct the conference program for the popular Publishing Business Conference & Expo, which attracts more than 2,000 publishing executives each year. Rosen will oversee both brands’ editorial departments.
Book Business and Publishing Executive magazines, business-to-business publications of North American Publishing Co., have announced the appointment of Lynn Rosen to Content Director. In this new role, Rosen will direct the content strategy of these leading brands across a number of platforms including print publications, e-newsletters, industry events, webinars, online products and more. She will also direct the conference program for the popular Publishing Business Conference & Expo, which attracts more than 2,000 publishing executives each year. Rosen will oversee both brands’ editorial departments.
“Lynn brings with her a unique combination of skills and expertise in publishing,” said Matt Steinmetz, Publisher of Book Business and Publishing Executive. “She’s had a tremendously successful career across many aspects of the industry while demonstrating a knack for identifying and executing new business initiatives. We’re excited by the expertise she’ll be able to lend both brands—and their audiences—and we’re poised for strong growth across all of our various products.”