Not too long ago, just making an app made news—especially in the book world, where the utility (and desirability) of book apps was a subject of some debate. As publishers have come to see books as multimedia brands, however, the terms of the debate have shifted, from whether book apps have a place to when. Apps can accomplish many things when executed right—from content enhancement to marketing to fun and games, helping publishers meet audiences where they are and build loyalty to books, brands and authors. Realizing this, a few companies have gotten pretty sophisticated in their, ahem, app-roach, as the following examples show.
An energized Publishing Business Conference and Expo, Book Business and Publishing Executive magazines’ annual event at the Times Square Marriott Marquis, March 19-21, was grounded in optimism and realism, and primed for a promising future in the digital age for book manufacturing and print-based book production.
Addressing the overflow audience at the Marriott's Astor Ballroom, our very own Joan of Arc at the ramparts, Editorial Director Noelle Skodzinski—fully armed with the arguments of comon sense and history to support her—sounded a much-needed balancing and defiant keynote to prevailing “stiff upper lip” scenarios about the decline of the publishing industry. She reminded us, paraphrasing from both Monty Python and the Holy Grail and the Encyclopedia Britannica blog’s notice that it had discontinued its venerable print edition, that publishing is not dead, change is okay, and that the future is alive with new opportunities in our pursuit of continued success and excellence in the publishing business.
I'm at this year's Publishing Business Conference and Expo as an attendee and as a returning speaker (what the hell were they thinking?!?). It began Monday with an introduction and two keynote speakers who struck similar themes. And they were themes that some of us were very happy to hear—specifically, those of us who believe that these are incredibly exciting (albeit very difficult) times for the entire publishing industry. And that, furthermore, our industry is continuing to evolve, and is NOT dying.
The Publishing Business Conference & Expo kicked off today at New York City's Marriott Marquis hotel. Follow what the staff of Publishing Business and Publishing Executive and Book Business magazines, as well as all our amazing attendees, exhibitors, speakers and sponsors are saying at the hashtag #pbc2012. And stay tuned for in-depth coverage from some of your favorite Book Business and Publishing Executive bloggers.
Thousands of publishing executives from the book and magazine publishing industries will convene at the New York Marriott Marquis, Times Square, March 19-21, for the Publishing Business Conference & Expo—North America’s largest conference and expo of its kind.
The conference—produced by Publishing Executive and Book Business (industry-leading business)—features more than 40 sessions and nearly 100 speakers, including: David Carey, President, Hearst Magazines; Josh Tyrangiel, Editor, Bloomberg Businessweek; Josh Quittner, Editorial Director, Flipboard; David Carr, Columnist and Reporter, The New York Times; Deborah Forte, President, Scholastic Media; Marcus Leaver, President, Sterling Publishing Co. Inc. (owned by Barnes & Noble); Michela O’Connor Abrams, President, Dwell Media (who is also the conference chair); Maureen McMahon, President/Publisher, Kaplan Publishing; Peter Meirs, VP, Production Technologies, Time Inc.; Matt Bean, AVP, Mobile, Social and Emerging Media, Rodale Inc.; and Christopher McKenzie, VP & Director, Institutional Sales, Americas & EMEA, Wiley InterScience Sales, Wiley.
Since December when we launched Publishing Business Today, the daily headline-roundup e-mail newsletter we produce with our sister magazine, Publishing Executive, we've noticed that the only thing that produces a bigger spike in open and click-through rates than putting news about Amazon in the subject line is putting bad news about Amazon in the subject line.
The producers of Publishing Executive and Book Business are giving away one FREE all-access pass to the Publishing Business Conference & Expo to one lucky registrant.
Over the last few months, book publishing has been awash in a tsunami of e-book, e-reader, app and tablet-related news. There are two reasons for this deluge. One is that the consumer media views the rise of the e-book as a perfect storm, the convergence of shiny new thing (gadgets!) and massive cultural paradigm shift ("PRINT IS DEAD!" they shout). The other reason is that, well, there is a gadget- and e-book-related sea change afoot. A little tremor in the cold, digital depths of the publishing ocean has manifested on shore as an e-book tidal wave.
From Publishing Perspectives comes an article by Mark Coker: Approximately 90 Scandinavian publishing executives gathered earlier this month in Copenhagen at the historic Carlsberg brewery for the annual invitation-only Scandinavian Publishing Executive Meeting. Schilling, a strategic consultancy for Scandinavian publishers, organizes this annual confab. For the first time, Schilling held the conference entirely in English. Also [...]
We've learned this year that there's no sitting still in the publishing world. To that end, we here at Book Business are excited to share some big personnel news in our own shop.