Running Press Book Publishers

Reality Check
August 1, 2006

Somewhere between the ages of five and 11, kids stop reading. Well, maybe not all of them, but a recent study spearheaded by Scholastic Inc. shows that readership drops off as children age. The results show that 40 percent of kids between the ages of five and eight read for fun every day. Only 29 percent of nine- to 11-year-olds read as frequently, and that number declines sharply through age 17. Running Press Book Publishers thinks it knows why—and how to reverse this troublesome trend. Running Press, a Philadelphia-based imprint of The Perseus Books Group, will release a new young adult (YA) title, “Cathy’s

An Issue for the History Books
August 1, 2006

The president of a publishing company recently said to me: “It’s a terrifying and exhilarating time in publishing.” That just about sums it up. In this issue alone, the changes we’re covering are quite astounding: A Running Press book that could be the newest craze, blurring reality and fiction, with reader interaction pushed to a new high—and, oh yes, featuring product placement (see “Reality Check” page 20); and mobile content and ad-driven publishing models (see “The Era of Experimentation,” page 28). Innovation and creativity seem to be the name of the game, in all forms of media, in fact. Look at the ABC Network’s

Marketing partnership between new teen novel and cosmetic company draws attention, book creates new interactive experience
June 23, 2006

A news story about a partnership with a book publisher and a cosmetics company set off a blizzard of discussion last week around the industry about what the proper role between product placement deals in publishing and the readership it intends to target should be. In an article published in The New York Times on June 12, reporter Motoko Rich set off the debate about a new promotional relationship between Running Press, an imprint of Perseus Book Group, and Cover Girl, a division of Proctor and Gamble. The deal will see Cover Girl products being mentioned in the pages of the upcoming young adult novel,

A Day in the Life
March 1, 2002

Frank Romano isn't shy. In fact, Rochester Institute of Technology's chairman of the School of Printing has never been hesitant about putting speeches where his beliefs are. And at BookTech's 2002 conference and expo, he was true to form. During the show's keynote address, Romano argued the provocative case between Random House and RosettaBooks, first as a signal that digital content is becoming increasingly popular, and second, as a way to compare print with e-media. "What's the difference between an e-book and an e-magazine?" Romano asked. "They're both packaged information delivered in some form to you. A Web site is

In the Spotlight
November 1, 2001

Television, magazines, movies and mass-marketed advertising have always contributed to—and reflected—the style of an era. In the 1950s, children's books, for instance, often boasted whimsical line drawings designed to mimic toys of the time. This season's texts are not immune to widespread pop cultural influence. In an age when Internet use has dominated the communications scene, highly competitive, attention-getting production methods are currently shaping the book design industry. In many cases, art and literature are no longer relegated to one-dimensional surfaces, but rather, die-cuts, inserts and special folding processes create multi-dimensional books, allowing readers to interact more with the end product.

Diary of Gold Ink 2001
July 1, 2001

In sitting down to write about this year's Gold Ink judging process, the oft-quoted "out of the mouths of babes" came to mind. This marked my first year of involvement in the contest, and I believe the phrase would provide an appropriate backdrop for a behind-the-scenes account of the process—from start to finish. Many of BookTech the Magazine's readers write to inquire about the adjudication process, so, here's an overview, in anticipation of announcing the 2001 winners in the next issue, and to give credit where it's due—to our staff and tireless judges. 04.02.01-05.08.01 Good things come in all packages At first, the entries

On a Road Less Traveled
May 1, 2001

A few blocks from Philadelphia's famous Colonial-era buildings—buildings in which the founding fathers signed the Declaration of Independence and drafted the U.S. Constitution—is an old restored brownstone. Away from the throngs of roving tourists, this quaint, historic building houses a contemporary publishing company that turns out some of the most creative and innovative book projects on the market today. Running Press, an independent trade publishing house, specializes in highly designed adult non-fiction books, children's titles and most especially book-plus projects. Bestsellers have included Sisters, a compilation of pictures and compelling stories about the special bond of female siblings, and I Feel Great, And

E-Book News
January 1, 2001

Handheld E-Book Reading By Donna Loyle, Editor They're getting smaller, smarter and cheaper—all at the same time. In the last year or two, numerous handheld e-book reading devices have hit the market. Innovative features include audio capabilities; built-in dictionaries; revolutionary easy-on-the-eyes type; backlit LCD screens; highlighting ability; direct Internet connections; and much more. While this article does not cover all of the e-book readers available (for example, many e-titles can be read on Palm PDAs, which are not marketed as e-book reading units), the information below offers a quick roundup of some of the latest and coolest devices recently introduced. RCA REB1100