Scholastic Inc.

Scholastic (SCHL), the global children's publishing, education and media company, announced today that Jenny Frost has joined the company as Senior Vice President, E-Publisher and E-Book Strategy for the company's E-Commerce Group.  Ms. Frost will be responsible for selecting, presenting and marketing digital product which will be sold to teacher and parent customers who access e-books from Scholastic and other publishers through Scholastic's e-commerce vehicles including Storia™, the company's e-reading application.

Broadthink, a boutique branding and new business development media company, is bringing the world of vintage and new romance content to the underserved target market of women through its newest company BroadLit®. By combining the popular genre of romance with the emerging world of new media technology BroadLit is putting a new slant on romance and delivering it to today’s women.

Scholastic Corp., a U.S. publisher of children's books, Monday lifted its earnings guidance for the fiscal year 2012, due mainly on stronger-than-anticipated sales of The Hunger Games trilogy.

The increase in sales were fueled by March release of Lions Gate Entertainment Corp.'s movie based on the book. Thus far, the first film in the series has been a box office smash, raking in $530 million at box offices worldwide.

Not too long ago, just making an app made news—especially in the book world, where the utility (and desirability) of book apps was a subject of some debate. As publishers have come to see books as multimedia brands, however, the terms of the debate have shifted, from whether book apps have a place to when. Apps can accomplish many things when executed right—from content enhancement to marketing to fun and games, helping publishers meet audiences where they are and build loyalty to books, brands and authors. Realizing this, a few companies have gotten pretty sophisticated in their, ahem, app-roach, as the following examples show.

With consumers reading content on multiple devices, book publishers are being forced to take a new look at their digital business plans and adjust.

Compared to other entertainment industries, such as music, book publishing has been slow to adapt for mobile and publishers are still testing many marketing efforts. Although all sectors of book publishing have undoubtedly been changed by digital, children’s book publishing has been particularly strong to jump into mobile because of content that naturally fits in with interactive platforms.

During alast week's Publishing Business Conference & Expo, Marcus Leaver, the outgoing president of Sterling Publishing, offered what he described as some "common-sense prescriptions" for book publishers. "We must offer consumers an amazing value for their dollars," Leaver said, arguing for a shift in emphasis on quality over quantity. "The world does not need another book," he added. "We're still publishing far too many."

Thousands of publishing executives from the book and magazine publishing industries will convene at the New York Marriott Marquis, Times Square, March 19-21, for the Publishing Business Conference & Expo—North America’s largest conference and expo of its kind.

The conference—produced by Publishing Executive and Book Business (industry-leading business)—features more than 40 sessions and nearly 100 speakers, including: David Carey, President, Hearst Magazines; Josh Tyrangiel, Editor, Bloomberg Businessweek; Josh Quittner, Editorial Director, Flipboard; David Carr, Columnist and Reporter, The New York Times; Deborah Forte, President, Scholastic Media; Marcus Leaver, President, Sterling Publishing Co. Inc. (owned by Barnes & Noble); Michela O’Connor Abrams, President, Dwell Media (who is also the conference chair); Maureen McMahon, President/Publisher, Kaplan Publishing; Peter Meirs, VP, Production Technologies, Time Inc.; Matt Bean, AVP, Mobile, Social and Emerging Media, Rodale Inc.; and Christopher McKenzie, VP & Director, Institutional Sales, Americas & EMEA, Wiley InterScience Sales, Wiley.

Scholastic Media — a division of Scholastic Inc., the global children’s publishing, education and media company — today announced a new deal for Clifford The Big Red Dog with Bendon Publishing International, Inc. Bendon will develop a series of Clifford®-branded coloring and activity books, workbooks, flashcards, activity sticker books and coloring box sets.

Scholastic, the global children’s publishing, education, and media company, announced today that through its Singapore subsidiary, Scholastic Education International (Singapore) Private Ltd., it has acquired Learners Publishing, a Singapore-based publisher of supplemental learning materials for English Language Learners. Since its launch in 2000, Learners Publishing has produced a list of more than 400 titles, many of which have been adopted by schools in Singapore and regional Asian markets for their quality content in the area of language acquisition. Terms of the transaction were not disclosed.

Scholastic, the global children’s publishing, education, and media company, announced today that through its Singapore subsidiary, Scholastic Education International (Singapore) Private Ltd., it has acquired Learners Publishing, a Singapore-based publisher of supplemental learning materials for English Language Learners.