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62.4 million Estimated number of avid book readers—those who read five or more hours per week—ages 18 years or older in the United States, or about 28 percent of the 18-plus U.S. population. Avid readers purchase 10-plus books per year; 63 percent of them are women.
With nearly 50 educational conference sessions, the 2010 Publishing Business Conference & Expo (PBC) has something for every publishing executive.
"Wherever women are, we are,” says Malle Vallik, director, digital content and interactivity for Harlequin Enterprises. You’ll hear this mantra uttered by other Harlequin executives, but it is much more than corporate speak. It is part of a “deliberate strategy,” says Vallik, and the driving force behind Harlequin’s evolution over the past 60 years.
