Sony

The right typeface makes elegant prose more pleasing, and striking cover art can stop consumers in their tracks. Nothing new there. Indeed, such traits have always seduced book lovers. But now, thanks to breakthroughs in foil and hologram production, some book covers reflect an ongoing technical revolution. In particular, hologram pioneers are adding a new dimension to the science of making a striking book. But there are pitfalls, as well as thrilling changes, facing those publishers who hope to make use of these technologies. A New Age for Covers Joseph Funicelli, president of Unifoil Corp., Passaic Park, NJ, says that since its introduction to the book market

by Tatyana Sinioukov University of California Press book producers achieve success by attending to the nuances of design and production Since its inception in 1893, University of California Press, Berkeley, CA, has become one of the largest university publishers in the nation, earning recognition for its diverse titles and creative approach to book design. Originally established to distribute the faculty research papers by exchanging them, for free, for papers from other universities, the University of California Press today serves as the university's non- profit publishing arm, creating titles from special editions of the classics to fine art books to historical studies to volumes of