Workman

Book Industry to Explore Strategies for the New Era of Bookselling on May 5
March 15, 2016 at 1:45 pm

Online retail, digital books, social media, and mobile devices have forever altered how readers discover and purchase books. While these changes have shook up every aspect of the book industry, this disruption also presents new opportunities for publishers willing to adapt their businesses. And by necessity, many leading book publishers are quickly learning new skills…

Note to Book Publishers: Turn the Page and Invest in Brand
May 22, 2014

Very few publishing brands, in fact, mean much to consumers because publishers traditionally promote their authors, not themselves, as brands. But that approach and perspective needs to change. When a publisher's brand is indistinct, it diminishes the value that publisher brings to the books it publishes.

Oyster Raises $14 Million to Expand Library
January 15, 2014

With Netflix soaring, investors are betting that a start-up based on the same business model - but for e-books - will succeed as well.

Oyster, which gives customers access to more than 100,000 books for $10 a month, has raised $14 million in a new round of financing. The new investment was led by Highland Capital Partners and included additional capital from an existing investor, Peter Thiel's Founders Fund.

That raises the company's total fund-raising to $17 million.

Oyster App Brings Readers Unlimited Books for $9.95/Month
September 5, 2013

By now, we've all gotten pretty used to not owning stuff-at least in the traditional, hold-it-in-your-hands sense. If you're anything like me, your DVD collection stopped growing a few years back once Netflix and Hulu bolstered their offerings. And that CD storage stand (hell, even your iTunes account) has probably gathered dust thanks to Spotify and Rdio. But books? Turns out, we're still content to pay $10 for a paperless novel that we're not even certain we'll like or finish.

eReatah Launches Private Beta of the First Cross-Genre E-book Subscription Service
September 3, 2013

WILMINGTON, N.C., Sept. 3, 2013 /PRNewswire/ -- eReatah (www.eReatah.com), a groundbreaking e-book subscription service that offers 80,000+ titles spanning every genre, launched its private beta today.  Available for all iPads, iPhones (iOS) and Android devices, the Web- and app-based service allows users to choose from three different plans and acquire e-books for 20 - 40+% less than their average retail price.

Corner Office Interview: Susan Bolotin
July 1, 2013

After a 20-year stint in newspaper and magazine journalism, Susan Bolotin became the editor-in-chief of Workman Publishing in 2000; she is now also the acting publisher. She began her career at Random House, and then moved to Simon & Schuster, where she was the editor-in-chief of Touchstone Books. While there, she published The Road Less Traveled, which holds the distinction of being on The New York Times best seller list longer than any other book. She eagerly awaits the day — not many months away — when Workman's What to Expect When You're Expecting takes over that special spot in bookselling history.

Star Wars Reads Day Returns October 5, 2013
June 1, 2013

Fans of reading and a certain galaxy far, far away have reason to rejoice: Star Wars Reads Day, a day-long celebration of literacy and Jedi, Sith, Wookiees, and all things Star Wars, is returning. The second annual Star Wars Reads Day is to be held this October 5, 2013. Last year, 30 authors and 1,500 costumed volunteers participated in over 1,200 Star Wars Reads Day events across North America. On October 5 of this year, Star Wars fans, authors, and artists will again come together in this multi-publisher initiative …

BEA Show Notes, Day 2, Lynn's take
May 31, 2013

Oh, my feet, my poor, poor feet… (Extra points to anyone who knows that’s a lyric from the 1956 musical “The Most Happy Fella”!). Which is to say, another busy day travelling around the gigantic Javits Center! One of the highlights on Thursday was the Fourth Annual BookExpo American Librarians Lunch. A room packed with, I’d estimate, about 400 to 500 people was treated to the appearance of five authors with forthcoming books, some known names, some debut authors. Lee Smith, Koethi Zan, Jayne Anne Phillips, Bill Bryson and Louise Penny spoke about what inspired their new works, did short readings, and took questions from the passionate (mostly female) community of librarians.

BEA Show Notes, Day 1, Brian's Take
May 29, 2013

We're pounding the hard concrete floors of the Javits Center today — it's day 1 of our Book Expo coverage, as we juggle sessions at two compelling events packed with content: IDPF Digital Book 2013 and Publishers Launch. My colleague Lynn Rosen and I have each gathered snippets of wisdom to share with our readers from presentations we have heard today.

This morning at the International Digital Publishing Forum's Digital Book 2013 Plenary Session, Laura Hazard Owen of paidContent.org interviewed Chantal Restivo-Alessi Chief Digital Officer of HarperCollins in a session titled: Digital Publishing In Transition: Steering a Course in the Middle of A Storm. Restivo-Alessi, who comes to publishing from the music business, noted some differences between the two industries, notably how music is more about selling individual songs rather than albums (not as much of a concern in book publishing). She noted great areas of opportunity in catalog reinvigoration through price promotions, but saw bigger gains to be made in product innovation, both with apps and with enhanced books.