Xerox Corp.

Judging from the number of exhibitors and show goers at this year's Graph Expo 2002, it appears that printers are willing to invest in new products and technologies more so than they have in previous years. Turnout at booths displaying short-run and digital imaging systems was especially high, with a number of vendors exceeding pre-show expectations. BTM provides a snapshot of what was available at the show, including products making their North American debut and those recently introduced into the marketplace. HP Indigo Among its offerings at the show, HP Indigo (www.hp.com) showcased the HP Indigo Press w3200, a web-fed, seven-color press that creates

Print-on-demand (POD), like so many new technologies that have threatened to shake up the status quo of the publishing industry, has garnered its fair share of attention from both enthusiasts and naysayers. But philosophical debates and questions about its potential aside, there appears to be little doubt about the benefits of POD. Continuing, technological advances will most likely erase any nagging doubts about quality and profitability. One thing is clear, the market for POD is growing. In 2000, U.S. companies spent $3.1 billion for black-and-white POD systems and related services and supplies, according to CAP Ventures (www.capv.com). The research firm projects the market

When Junior Achieve-ment hosted its 1999 annual golf tournament in sunny California, participants walked away with more than just a sunburn and a pleasant memory. Instead of the status quo (and often forgettable) t-shirts, key chains and mugs, personalized books were given as tee prizes to commemorate the event. The Golf Gods Are Laughing: The Confessions, Obsessions and Insights of a Golf Addict by Robert Bruce Woodcut was the chosen book, and De-Hart's Printing Services was the chosen maufacturer. Woodcox's book was originally published by Seven Locks Press in Santa Ana, CA, a small publisher and distributor of approximately 38 titles a year.

Microsoft's release of the Pocket PC with e-book reader software may mark a crucial step in the development of electronic books. Here's why. By Danny O. Snow In ancient times, alchemists sought in vain for the mythical "Philosopher's Stone," fabled to transmute base metals into precious ones. The lure of turning lead to gold was irresistible, but the Philosopher's Stone proved elusive, and the alchemists faded away after centuries of fruitless searching. In recent times, publishers have been equally tantalized by the potentials of e-publishing: a way to make books available worldwide without printing costs, without warehousing and inventory, without shipping, without returns, and

A Review of New E-Publishing Products From Adobe and Microsoft By Danny O. Snow New technologies may make publishers want to echo Robert Frost's classic lament, that a traveller can follow only one fork in the road at a time. Major new products specifically designed for delivery of online content have set the publishing industry abuzz, amid a flurry of controversy over earlier efforts to bring e-books more squarely into mainstream markets. Software industry leaders now offer e-publishers new strategies for the presentation of online content to readers -- but both systems must face the challenge of protecting intellectual property for the author and publisher. WebBuy and PDF

by Rose Blessing How many e-book content distributors should a publisher partner with? Which books should be made into e-books? How should the process be managed? What are the pitfalls? If it's your job to figure that out at your company, take a tip from Kate Tentler, a publisher at Simon & Schuster Online in New York City who has been arranging to make Simon & Schuster books available digitally for about a year. Tentler's approach is to keep things simple, with an eye to the long term. For example: how are online distributors chosen? Simple: They are evaluated one by one. Among the

ONLINE BOOKSELLERS Since it was impossible to include everyone, we offer this listing below as a mere snapshot of the emerging business models in this exploding field. Browse this list to get an idea of how today's book publishers sell their wares--both printed and electronic--online. By spending just a few minutes on the Internet yourself, you will probably find even more companies . . . WHO: www.agoodbook.com, "Your basic $4.95 download" WHAT THEY SELL: e-books downloadable for $4.95; the site has an association with www.amazon.com WHAT FORMAT: PDF, HTML. WHO: www.amazon.com, "Earth's biggest selection" WHAT THEY SELL: printed books, CDs, gifts, DVD and video,

by Tatyana Sinioukov At BookTech '99, publishers and printers shared success stories of turning to print-on-demand as a way of keeping reprints and out-of-print titles alive Today, the industry is changing. "Authors are becoming publishers, wholesalers are becoming printers, retailers are becoming printers and publishers," said Larry Brewster, vice president and general manager, Lightning Print, a subsidiary of Ingram Industries, La Vergne, TN, at the BookTech '99 "Digital Short-Run Case Studies" session. Such factors as the digitizing of desktop publishing and distribution and existence of the Internet and print-on-demand are reshaping publishing, he said. "The bookstores are no longer limited by four walls--you can

Publishers want faster turnaround--and printers know it. By Rose Blessing Today's book manufacturers are under the gun. Yes, publishers have always wanted faster turnaround for less money. What's new is that today's publishers not only want it; they demand it--and expect to get it. And printers feel they have to provide it. As Bertelsmann's Wayne Taylor, president and CEO of Berryville Graphics, phrased it, "We are not in the book manufacturing business. We are in the publishing business. We have to be a partner with our publishing clients and give them what they want when they want it -- even if it means working