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You've been sent an issue of BB Book Business Extra, Book Business magazine's weekly e-mail newsletter. EXTRA NEWS *HarperCollins to Use 2-D Barcodes in New Mobile Marketing Program* HarperCollins Publishers has announced plans to launch a viral mobile initiative using 2-D barcodes, a new technology that links the print world to mobile. The codes, located on the back of book jackets and on marketing materials, will connect to a mobile site, with exclusive content about the authors and book.... Read Full Story http://www.bookbusinessmag.com/article/harpercollins-use-2-d-barcodes-new-mobile-marketing-program-409033_1.html *Springer Launches Print-on-Demand Service for Library Patrons* Following the completion of a pilot program, Springer Science+Business Media has extended its MyCopy e-book service to all academic libraries in the United States and Canada that have purchased Springer eBook Collections. All registered patrons of those libraries will be able to order soft-cover copies of Springer e-books for their personal use by clicking on a button on the Springer platform ( http://www.springerlink.com ). All books will be sold at the same price, $24.95, which includes shipping and handling within the United States and Canada.... Read Full Story http://www.bookbusinessmag.com/article/springer-launches-print-on-demand-service-library-patrons-409035_1.html *Former RR Donnelley CEO to Chair Quebecor World Board* The creditors of Quebecor World announced in a court filing this week the names of the company's new independent directors. Former RR Donnelley CEO Mark Angelson will be chairman. He will be joined by Tom Ryder, former chairman and CEO of Reader's Digest, and Jack Kliger, former president and CEO of Hachette Filipacchi. Ryder and Kliger are past chairmen of the Magazine Publishers Association. Ryder also sits on the boards of Amazon.com, Virgin Mobile and Starwood Hotels.... Read Full Story http://www.bookbusinessmag.com/article/former-rr-donnelley-ceo-chair-quebecor-world-board-409036_1.html Q AND A EXTRA *Thomas Nelson's Digital Plan: A Q&A With the Religious Publisher's New Digital Strategy Leader Tod Shuttleworth* By Heather Fletcher At 4:27 a.m. on April 23, Thomas Nelson CEO Michael Hyatt "tweeted" on Twitter.com: “We have just put [Senior Vice President and Group Publisher] Tod Shuttleworth in charge of our digital strategy.” Hyatt directed those who wanted to learn more to ObservationsOnceRemoved.blogspot.com , the blog Shuttleworth writes about “observations on publishing, digital strategy, youth baseball and life.” ... Read Full Story http://www.bookbusinessmag.com/article/thomas-nelsons-digital-plan-a-qanda-with-religious-publishers-new-digital-strategy-leader-tod-shuttleworth-409037_1.html --- Like these stories? Subscribe to BB Book Business Extra at http://enews.bookbusinessmag.com/eLP/?PMC=WEB&PUB=BBE&GRP=5
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