Book Business magazine presents: Jun 26, 2009
Book Business - Book Business Extra
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HarperCollins to Use 2-D Barcodes in New Mobile Marketing Program
HarperCollins Publishers has announced plans to launch a viral mobile initiative using 2-D barcodes, a new technology that links the print world to mobile. The codes, located on the back of book jackets and on marketing materials, will connect to...
Springer Launches Print-on-Demand Service for Library Patrons
Following the completion of a pilot program, Springer Science+Business Media has extended its MyCopy e-book service to all academic libraries in the United States and Canada that have purchased Springer eBook Collections. All registered patrons of those libraries will be...
Former RR Donnelley CEO to Chair Quebecor World Board
The creditors of Quebecor World announced in a court filing this week the names of the company's new independent directors. Former RR Donnelley CEO Mark Angelson will be chairman. He will be joined by Tom Ryder, former chairman and CEO...
Thomas Nelson's Digital Plan: A Q&A With the Religious Publisher's New Digital Strategy Leader Tod Shuttleworth
At 4:27 a.m. on April 23, Thomas Nelson CEO Michael Hyatt "tweeted" on Twitter.com: “We have just put [Senior Vice President and Group Publisher] Tod Shuttleworth in charge of our digital strategy.” Hyatt directed those who wanted to learn more...

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Peggy Hatch
Group President
Publishing Director
phatch@napco.com

Noelle Skodzinski
Editor in Chief
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Mark Hertzog
Vice President/
Group Publisher
mhertzog@napco.com

Janet Spavlik
Managing Editor/Online Editor
jspavlik@napco.com
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FROM THE CURRENT ISSUE
Book Business Cover Top 30 Book Manufacturers
In the current economy, the book manufacturing industry appears to be caught square between the proverbial rock and a hard place: on the one side, a publishing business suffering from decreased consumer demand and on the other, suppliers destabilized by...
Your Options in 'Green' Printers
Regarding the book manufacturing industry’s commitment to “green” principles, it could be said that a page has truly turned. Over the past decade, consideration of climate impacts and paper sourcing has become central to the industry’s approach, and, along the...
'The Dog Ate My Homework' Just Doesn’t Fly Anymore
Who hasn’t tried the excuse, “My dog ate my homework,” on a teacher? Success with that excuse now is nearly impossible, according to experts in educational book publishing. So much of what teachers currently do involves digital materials and tools...
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