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12 Profitable Book-Production Tips for Publishers and Printers

December 2007 By Eugene G. Schwartz
Book-production management is, in many respects, an act of faith. For some, faith in the universality of Murphy’s Law—if something can go wrong, it will. Or, faith that virtue is its own reward—if you do everything right, things will always come out right. Old hands come to realize that “trust but verify” is probably the most prudent maxim to apply in managing workflow. Without systems in place and proven procedures, we’d have to reinvent the wheel every time. But without an occasional revisit to the last batch of XBIT transactions or Job Definition Format (JDF) specifications sent through, that error in the PMS color or oversight in paper surface specs might not be caught.

It is also good to bear in mind that publishers are in a manufacturing business—and our physical plant is managed by our vendors of choice. Good communication and collaboration is an essential basic principle. Profitability in plant operation means efficiencies that translate into cost benefits for the publishing operation.

It is valuable for the print buyer to keep abreast of developments in technology and to network with other professionals and vendors: Attend industry expos at least once a year (the upcoming annual Publishing Business Conference and Expo, March 10-12, 2008, is the major one); go to targeted printing trade events and regional book-builder educational programs (Bookbuilders West, Chicago Book Clinic, Bookbuilders of Boston, and the Bookbinders’ Guild of New York); and follow trade publications such as Book Business and Printing Impressions.

Be on the lookout for print industry webinars and familiarize yourself with the resources of Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF) and TAPPI, the printing and paper industry trade associations. Send your production staff to relevant workshops and conferences hosted by the Book Industry Study Group, International Digital Publishing Forum and PMA, the Independent Book Publishers Association, and to summer publishing courses such as those sponsored by NYU, Stanford, Columbia, University of Iowa, University of Denver and Simon Fraser University in Canada.

For some insight on the tried-and-true as well as the new, I got in touch with a cross-section of vendors to offer some reminders of what works and why it is valuable to be both virtuous and skeptical.

Courier Corp.
Courier (www.Courier.com) is the third-largest book manufacturer in the United States, and last year shipped 200 million books from its six networked U.S. plants. It is unique in the industry since it also owns (and prints for) Dover Publications, Creative Homeowner and REA, with 10,000 titles in print among them.
 

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