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Chronicle's Twitter page
Social Media Spotlight : Socially Active
February 2010 From Book Business
Many publishers have launched or are launching social media efforts. But, as time will tell, an effective social media strategy requires more than simply setting up a Twitter account or a Facebook page and waiting for followers and fans to flock. When San Francisco-based Chronicle Books launched its social media strategy in March 2009, it did so with specific goals in mind. "The overriding strategy … was to build our community, build audience, raise our brand awareness of Chronicle Books online and start … driving traffic to our site," says Guinevere de la Mare, Chronicle's community manager, who works with the marketing team to spearhead and sustain social media efforts.
 
Book Industry Contributing to Relief Efforts in Haiti
January 15, 2010 From BB Extra
As the world responds to the earthquake that struck Haiti earlier this week, many in the book publishing industry are mobilizing to contribute to the relief efforts. Philadelphia-based Quirk Books announced today that through Jan. 31, 20 percent of the proceeds earned on every single book sold on Irreference.com, ChronicleBooks.com and KnockKnockStuff.com will be donated to the American Red Cross to aid the Haiti relief efforts.
 
Scribd Signs E-book Deal with Wiley
December 2009 From BB Extra
Scribd, a San Francisco-based social publishing Web site, has announced a partnership with John Wiley and Sons Inc. to market and sell thousands of e-books through its Scribd Store, which was launched earlier this year to offer professional publishers and independent writers and artists an option for selling their works. Scribd, which currently is partnered with more than 150 professional publishers, also recently signed agreements with Sterling Publishing, Chronicle Books and University of Chicago Press.
 
Book Industry Reaches Significant Environmental Milestone
November 30, 2009 From News
Today, the U.S. book industry passed a meaningful environmental threshold—approximately 50 percent of publishers now have environmental commitments in place–most with goals and timelines for vastly improving their environmental and climate performance
 
The Best Book Publishing Companies to Work For
November 2009 From Book Business
The "Best Book Publishing Companies to Work For" list is Book Business’ annual ranking of companies that embody the philosophy that a company’s employees are the key to its success, and that employee happiness translates to a more motivated, productive workplace. Many companies on the list show that being a great company isn’t just about offering an attractive benefits package (though that certainly helps). The companies that made this year’s list create environments where employees are valued and respected professionally, and they also work to help enhance employees’ personal lives. Whether it’s through profit sharing, ample paid time off, telecommuting options, childcare services, fitness facilities, adoption assistance or pet-friendly policies, these companies go the extra mile to keep their employees happy—and it shows.
 
Shona Burns, executive director of production at Chronicle Books
Shona Burns: 2008 Publishing Executive Hall of Fame Inductee
September 2009 From Book Business
When Shona Burns first entered college, she was unsure of what she wanted to study. “I started out doing a business studies degree,” she recalls. “I was bored rigid. … I had met a couple of fellow students who were getting a publishing degree and found what they were talking about a lot more interesting than what I was doing myself.”
 
Seven Printing and Production Executives Inducted into 2009 Hall of Fame
August 20, 2009 From News
A total of seven exceptional printing and production executives will be inducted into the Printing Impressions/Rochester Institute of Technology Printing Industry Hall of Fame and the Publishing Executive Hall of Fame
 
Editor's Note: 2009 Publishing Executive Hall of Fame Inductees Announced
August 2009 From BB Extra
Book Business, Publishing Executive and Printing Impressions magazines have announced this year's Hall of Fame inductees for their respective publications.
 
Cover Story : The Two Sides of David Borgenicht
August 2009 From Book Business
Amid the gussied up romances, male action fables and screenplay-bound interpersonal dramas making up The New York Times’ trade fiction best-seller list, one book stands out like a corpse at a wedding. It’s called “Pride and Prejudice and Zombies,” currently the only book on the list to combine gory scenes of zombie mayhem with the romantic exploits of a beloved Victorian-era literary heroine. Nothing in the book world in recent months has made the kind of splash (or should we say, splatter) that this title has, from the frantic Internet buzz greeting the announcement in February of its publication to the huge sales following its release this spring. The book has even been added to the curriculum at several university English departments.
 
Chronicle Books Names New Children's Publishing Director
May 2009 From BB Extra
Josalyn Moran will take over as children’s publishing director at San Francisco-based Chronicle Books effective June 10. In this position, she will oversee and spearhead the growth of the company’s entire children’s publishing program, encompassing both print books and other formats. Moran also will attend BookExpo America later this month on behalf of Chronicle.