Found 8 item(s). Displaying 1-8
The Industry’s Future
February 2009
From Book Business
Judging from the prognostications that Pat Schroeder remembers hearing at publishing conferences a decade ago, most people today ought to be reading e-books and regarding print as a quaint relic of the past. That hasn’t happened, of course, and the president and CEO of the Association of American Publishers (AAP) sees that fact as a useful caution when trying to predict the future of the industry. It’s easy to identify key factors, but misjudge their effect; trends that seem vitally important now could fade into obscurity, and the course of publishing could be shaped by things currently on no one’s radar screen.
American Adults Reading More Literature
January 16, 2009
From BB Extra
For the first time in more than 25 years, American adults are reading more literature, according to the National Endowment for the Arts' (NEA) 2008 Survey of Public Participation in the Arts. For the first time in the history of the survey, which has been conducted five times since 1982, the overall rate at which adults read literature—including novels, short stories, plays and poems—increased, rising seven percent since 2002.
Opportunity Knocks
April 2008
From Book Business
Adult trade publishers with a “change is good” attitude are finding success in today’s market. From promoting literacy to experimenting with new marketing initiatives, such as social networking sites and author videos, and new distribution formats, such as e-books and digital downloads, industry leaders are now acting upon, not resisting, the significant turn the publishing world has been taking. Data indicates that while monthly sales fluctuate, overall, sales are still up, and many publishers are proactively striving to keep them that way. Last month, The Association of American Publishers (AAP) reported that adult hardbound book sales totaled $2.8 billion in 2007, a 7.8-percent increase
SPECIAL REPORT: Embracing the ‘Kindle Effect’
January 2008
From Book Business
2007 might well be remembered as the year when, a few months after the final installment of “Harry Potter” hit the shelves to blockbuster acclaim, the “To Read or Not to Read” report was issued by the National Endowment for the Arts (NEA). The report raised serious concerns about the future of reading in this country: Amount and proficiency are on the decline, the report found, especially among young adults and older teens. Then, there are new U.S. Census numbers, released in December 2007, that show that the number of hours per person spent reading consumer books has been basically flat over the
Content Crossroads & Distribution Junction
February 2007
From Book Business
The hot-button issues in the book industry today surround an increased focus on content and alternative forms of distribution. Publishers are still keeping a watchful eye on the Internet and the fear that it may replace the print-based distribution business in the future. But there appears to be a greater acceptance and realization that “content” is a publisher’s real asset, and that the delivery method means nothing if the content isn’t outstanding. An increased focus on content, book search tools, digital distribution, a declining print readership, increased used-book sales, rising fuel and paper costs, and decreasing bookshelf space in retail superstores are all
Book Readers: A Dying Breed?
April 2006
From Book Business
Some interviews stick out in an editor’s memory long after the story has been sent to press. My interview with Dominique Raccah, president and CEO of Sourcebooks, will be one of those (page 33). Her energy and enthusiasm leaves little question as to how she built a multimillion-dollar business, and why her books continue to see double-digit sell-through increases. But she did leave me with another question: With the primary book-reading audience (baby boomers) aging, what will happen when that audience is gone? A year and a half ago, the National Endowment for the Arts released the results of a survey called “Reading at
Will Print Be Extinct ? Again?
January 2005
From Book Business
It's been more than a decade since the first mass of commercial Web sites were launched and far longer since people began predicting the extinction of print. In March 1999, Princeton University history professor Robert Darnton wrote an article in the New York Review of Books that read: Marshall McLuhan's future has not happened. The Web, yes; global immersion in television, certainly; media and messages everywhere, of course. But the electronic age did not drive the printed word into extinction, as McLuhan prophesied in 1962. McLuhan, an English professor, media analyst and book author, predicted the demise of the printed word 43 years