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Can Infobase Successfully Usher the World Almanac Into the Digital Age? President Mark McDonnell discusses purchasing the iconic brand at a challenging time for reference publishers.
October 2009 From BB Extra
It's well-known that reference books generally have been suffering lately, another facet of the industry that has been affected by the Internet and consumers' easy access to free information. "For 2009, revenue-wise, … we estimated reference book sales would fall much [more] than that of the other categories we expected to do poorly this year …," says Michael Norris, senior analyst at Simba Information, a market research and consulting firm in Stamford, Conn. "The simple reason is that consumers have a different relationship with reference-book content than they do with, say, a great work of fiction or an engaging biography. They mostly just need a snippet of information here and there, and being that the Web houses a lot of what a consumer thinks he or she needs, few are bothering to buy traditional reference books."
October 2009 From BB Extra
It's well-known that reference books generally have been suffering lately, another facet of the industry that has been affected by the Internet and consumers' easy access to free information. "For 2009, revenue-wise, … we estimated reference book sales would fall much [more] than that of the other categories we expected to do poorly this year …," says Michael Norris, senior analyst at Simba Information, a market research and consulting firm in Stamford, Conn. "The simple reason is that consumers have a different relationship with reference-book content than they do with, say, a great work of fiction or an engaging biography. They mostly just need a snippet of information here and there, and being that the Web houses a lot of what a consumer thinks he or she needs, few are bothering to buy traditional reference books."
Digital Directions : Keepers of the Brand
August 2009 From Book Business
After college graduation, I was saddled with the challenge of wielding a liberal arts degree in a tough job market. My strategy was to throw myself into technology and grad school. Many classmates of mine went the traditional publishing route, nabbing junior editorial roles. This was … ahem! … a few decades ago, and the starting salary was around $15,000. In New York City. The feeble compensation was rationalized by the fact that publishing was a “glamour” profession, and since the editor was at the epicenter of prestige, many jumped at the chance to get these positions.
August 2009 From Book Business
After college graduation, I was saddled with the challenge of wielding a liberal arts degree in a tough job market. My strategy was to throw myself into technology and grad school. Many classmates of mine went the traditional publishing route, nabbing junior editorial roles. This was … ahem! … a few decades ago, and the starting salary was around $15,000. In New York City. The feeble compensation was rationalized by the fact that publishing was a “glamour” profession, and since the editor was at the epicenter of prestige, many jumped at the chance to get these positions.
Guest Columnist : Will You Recognize the Industry in 10 Years?
February 2009 From Book Business
There is no doubt that the industry is in a period of significant transition. What can we expect 10 to 15 years from now?
February 2009 From Book Business
There is no doubt that the industry is in a period of significant transition. What can we expect 10 to 15 years from now?
DailyLit Launches Site Redesign Following Publishing of One-Thousandth Book
July 2008 From BB Extra
Following the addition of its one-thousandth title, DailyLit (www.DailyLit.com) has launched a site redesign that will include customer ratings and online book reviews. The redesign also more prominently features book covers, highlights the most popular titles in each category, and offers featured book lists that include titles selected by the DailyLit editorial staff. With over 125,000 subscribers who have subscribed to over 250,000 copies of books, DailyLit allows books to be sent in short, serialized installments via e-mail/RSS feed according to the schedule set by the reader or on demand. These can be read wherever e-mail/RSS feeds are received. DailyLit offers both classic and
July 2008 From BB Extra
Following the addition of its one-thousandth title, DailyLit (www.DailyLit.com) has launched a site redesign that will include customer ratings and online book reviews. The redesign also more prominently features book covers, highlights the most popular titles in each category, and offers featured book lists that include titles selected by the DailyLit editorial staff. With over 125,000 subscribers who have subscribed to over 250,000 copies of books, DailyLit allows books to be sent in short, serialized installments via e-mail/RSS feed according to the schedule set by the reader or on demand. These can be read wherever e-mail/RSS feeds are received. DailyLit offers both classic and
Opportunity Knocks
April 2008 From Book Business
Adult trade publishers with a “change is good” attitude are finding success in today’s market. From promoting literacy to experimenting with new marketing initiatives, such as social networking sites and author videos, and new distribution formats, such as e-books and digital downloads, industry leaders are now acting upon, not resisting, the significant turn the publishing world has been taking. Data indicates that while monthly sales fluctuate, overall, sales are still up, and many publishers are proactively striving to keep them that way. Last month, The Association of American Publishers (AAP) reported that adult hardbound book sales totaled $2.8 billion in 2007, a 7.8-percent increase
April 2008 From Book Business
Adult trade publishers with a “change is good” attitude are finding success in today’s market. From promoting literacy to experimenting with new marketing initiatives, such as social networking sites and author videos, and new distribution formats, such as e-books and digital downloads, industry leaders are now acting upon, not resisting, the significant turn the publishing world has been taking. Data indicates that while monthly sales fluctuate, overall, sales are still up, and many publishers are proactively striving to keep them that way. Last month, The Association of American Publishers (AAP) reported that adult hardbound book sales totaled $2.8 billion in 2007, a 7.8-percent increase
Community-Sourced Book Publisher Launched
April 2008 From BB Extra
WEbook, an online platform for authors, editors and writing groups to collaboratively create written works, has launched at www.WEbook.com. According to the company, it will publish the best works generated on the Web site in print, electronic and audio formats. “Whether it’s a fully collaborative writing project or a case of a talented writer sharing her work with a few friends to garner their private feedback, WEbook is the first online destination that provides the tools to unleash members’ full creative potential,” says Sue Heilbronner, president of WEbook, which is backed by Greylock Partners Israel and numerous individual investors. “It also gives active
April 2008 From BB Extra
WEbook, an online platform for authors, editors and writing groups to collaboratively create written works, has launched at www.WEbook.com. According to the company, it will publish the best works generated on the Web site in print, electronic and audio formats. “Whether it’s a fully collaborative writing project or a case of a talented writer sharing her work with a few friends to garner their private feedback, WEbook is the first online destination that provides the tools to unleash members’ full creative potential,” says Sue Heilbronner, president of WEbook, which is backed by Greylock Partners Israel and numerous individual investors. “It also gives active
Launchpad: Marketing on Cruise Control
March 2008 From Book Business
If you look at “Tom Cruise: An Unauthorized Biography” as an equation—say, America’s most controversial A-lister + one of the world’s most titillating celebrity biographers + a secretive, litigious religion (+ as a bonus, a Writers Guild strike that has much of the entertainment biz on its heels)—you might guess that a publisher needs simply to sit back and let the money roll in. But that’s just never the case, is it? Yes, the book’s publisher, St. Martin’s Press, is reveling in the eye of what we’ll call a perfect storm of self-perpetuating buzz with the Andrew Morton-penned celeb-bio. Yes, prelaunch reports
March 2008 From Book Business
If you look at “Tom Cruise: An Unauthorized Biography” as an equation—say, America’s most controversial A-lister + one of the world’s most titillating celebrity biographers + a secretive, litigious religion (+ as a bonus, a Writers Guild strike that has much of the entertainment biz on its heels)—you might guess that a publisher needs simply to sit back and let the money roll in. But that’s just never the case, is it? Yes, the book’s publisher, St. Martin’s Press, is reveling in the eye of what we’ll call a perfect storm of self-perpetuating buzz with the Andrew Morton-penned celeb-bio. Yes, prelaunch reports
The Doers and the Out-Dones
May 2006 From Book Business
“Like it or not, we have to embrace complexity,” said Merriam-Webster President and Publisher John Morse, during the 2006 Book Business Conference and Expo (story on page 10), addressing “Book Publishing: the New Business Model.” I don’t know about you, but when something I am working on seems too complex, my first inclination is to stifle the pain that has begun to fester around my eyes and move on to something I can get done quickly. Complexity means time. Time I just don’t have. But when it comes to today’s publishing environment, the complexities can seem so mammoth that the festering, behind-the-eyes pain and inclination
May 2006 From Book Business
“Like it or not, we have to embrace complexity,” said Merriam-Webster President and Publisher John Morse, during the 2006 Book Business Conference and Expo (story on page 10), addressing “Book Publishing: the New Business Model.” I don’t know about you, but when something I am working on seems too complex, my first inclination is to stifle the pain that has begun to fester around my eyes and move on to something I can get done quickly. Complexity means time. Time I just don’t have. But when it comes to today’s publishing environment, the complexities can seem so mammoth that the festering, behind-the-eyes pain and inclination
ref•er•ence pub•lish•ing n :industry segment faced with dramatic change
May 2006 From Hold
It used to be that an encyclopedia salesman knocked on your door in hopes of selling you the latest 12-volume series of books brimming with factual information about everything from binary cell division to Benjamin Franklin. And your only option for finding the definition of onomatopoeia used to be to lug the dictionary off the shelf and thumb through its pages. Those days are, to some extent, history. As a result, reference publishers face significant challenges—reflected in a significant drop in new titles released in 2005—as they strive to adapt to new trends in the market. Paul Kobasa, editor in chief for World
May 2006 From Hold
It used to be that an encyclopedia salesman knocked on your door in hopes of selling you the latest 12-volume series of books brimming with factual information about everything from binary cell division to Benjamin Franklin. And your only option for finding the definition of onomatopoeia used to be to lug the dictionary off the shelf and thumb through its pages. Those days are, to some extent, history. As a result, reference publishers face significant challenges—reflected in a significant drop in new titles released in 2005—as they strive to adapt to new trends in the market. Paul Kobasa, editor in chief for World
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