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Found 35 item(s). Displaying 1-10
Cover Story : Hitting a Moving Target
April 2010 From Book Business
Publishers are faced with strategy decisions like never before. As publishing options continue to grow and business models shift seemingly every few months with the introduction of new digital devices or growth of some external pressure, publishers must plan for the future while reacting to the present—a tough situation even without the need to deal with the effects of a down economy.
April 2010 From Book Business
Publishers are faced with strategy decisions like never before. As publishing options continue to grow and business models shift seemingly every few months with the introduction of new digital devices or growth of some external pressure, publishers must plan for the future while reacting to the present—a tough situation even without the need to deal with the effects of a down economy.
Cover Story - Outlook 2010 : The Future of the Industry
February 2010 From Book Business
What does it mean when a city of 230,000 loses its lone bookstore, as is happening to Laredo, Texas, in early 2010? With a world of books available to purchase online, is it merely a symbolic loss, or is there something more deep-rooted at work?
February 2010 From Book Business
What does it mean when a city of 230,000 loses its lone bookstore, as is happening to Laredo, Texas, in early 2010? With a world of books available to purchase online, is it merely a symbolic loss, or is there something more deep-rooted at work?
February 2010 From Book Business
517 Number of weeks that the four books from Stephenie Meyer's "Twilight" series collectively have been in the top 150 of USA Today's Best-Selling Books Database. (If the weeks ran consecutively, they would span 9.9 years.) The first book in the series, "Twilight," has appeared in the top 150 for 158 weeks; "New Moon" (book two) for 168 weeks; "Eclipse" (book three) for 121 weeks; and "Breaking Dawn" for 70 weeks.
February 2010 From Book Business
Many publishers have launched or are launching social media efforts. But, as time will tell, an effective social media strategy requires more than simply setting up a Twitter account or a Facebook page and waiting for followers and fans to flock. When San Francisco-based Chronicle Books launched its social media strategy in March 2009, it did so with specific goals in mind. "The overriding strategy … was to build our community, build audience, raise our brand awareness of Chronicle Books online and start … driving traffic to our site," says Guinevere de la Mare, Chronicle's community manager, who works with the marketing team to spearhead and sustain social media efforts.
February 2010 From Book Business
With some of its better-known and wackier titles including "The Complete Far Side," "What the Duck: A W.T. Duck Collection," "Cake Wrecks: When Professional Cakes Go Hilariously Wrong" and "Butter My Butt & Call Me a Biscuit: And Other Country Sayings, Say-So's, Hoots & Hollers," one might think that Andrews McMeel Publishing's (AMP) strategic advantage comes from its funny bone. But, while humor is one of the company's leading product categories, there is no doubt that it's serious about its approach to publishing.
Barnes & Noble Holiday In-Store Sales Down, Online Sales Up
January 12, 2010 From News
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today reported holiday sales for the nine-week holiday period from November 1, 2009 to January 2, 2010.
January 12, 2010 From News
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today reported holiday sales for the nine-week holiday period from November 1, 2009 to January 2, 2010.
How a Self-Published Book Became a Best-seller
December 2009 From BB Extra
Carol Aebersold and her daughter, Chanda Bell, knew they had a winning idea when they transformed their family tradition into a book, “The Elf on the Shelf: A Christmas Tradition.” But when they submitted the book—about how Santa disperses helper elves to watch boys and girls during the holidays and report back to him nightly at the North Pole—to publishers, no one wanted to take a chance on the concept.
December 2009 From BB Extra
Carol Aebersold and her daughter, Chanda Bell, knew they had a winning idea when they transformed their family tradition into a book, “The Elf on the Shelf: A Christmas Tradition.” But when they submitted the book—about how Santa disperses helper elves to watch boys and girls during the holidays and report back to him nightly at the North Pole—to publishers, no one wanted to take a chance on the concept.
Social Media, Author Contracts and Vendor Management Among Issues to be Addressed at PBC
December 10, 2009 From News
With nearly 50 educational conference sessions, the 2010 Publishing Business Conference & Expo (PBC) has something for every publishing executive.
December 10, 2009 From News
With nearly 50 educational conference sessions, the 2010 Publishing Business Conference & Expo (PBC) has something for every publishing executive.
36 Twitter Tips for Book Publishers
December 2009 From Book Business
For better or worse, Twitter has become part of our culture. While some people still may not see the value in engaging on the online social networking tool, many do. According to ComScore Media Metrix’s October figures, Twitter had more than 20 million unique visitors in the United States in September. Many businesses find Twitter useful for connecting with customers, and publishers are no exception.
December 2009 From Book Business
For better or worse, Twitter has become part of our culture. While some people still may not see the value in engaging on the online social networking tool, many do. According to ComScore Media Metrix’s October figures, Twitter had more than 20 million unique visitors in the United States in September. Many businesses find Twitter useful for connecting with customers, and publishers are no exception.
December 2009 From Book Business
I recently became a follower of Khaled Hosseini, author of “The Kite Runner,” on Twitter. I was shocked to see that he had only 920 followers. Not that 920 is necessarily a small number of followers … but it’s Khaled Hosseini, for heaven’s sake. I started looking for some of my other favorite authors. I couldn’t find Barbara Kingsolver (“The Poisonwood Bible” is one of my all-time favorites) on Twitter, but she did have a Facebook profile with 3,845 fans (now 3,846).
