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Editor's Note: Free Book Business Whitepaper Available Online
August 27, 2010 From BB Extra
Book Business' latest whitepaper is available to download for free. Offering strategic tips and advice on effectively and efficiently utilizing social media to build brand awareness and market books, "21 Tips for Book Publishers to Build an Effective Social Media Strategy " includes expert information compiled from Book Business magazine articles and Publishing Business Conference & Expo sessions.
August 27, 2010 From BB Extra
Book Business' latest whitepaper is available to download for free. Offering strategic tips and advice on effectively and efficiently utilizing social media to build brand awareness and market books, "21 Tips for Book Publishers to Build an Effective Social Media Strategy " includes expert information compiled from Book Business magazine articles and Publishing Business Conference & Expo sessions.
August 13, 2010 From BB Extra
Through partnerships with religious book publishers, the recently launched FreeBookPreview.com allows readers to access full-text previews of upcoming and newly released Christian books on mobile devices for a limited time. A service of Bellingham, Wash.-based electronic publisher Logos Bible Software, the new website is the first book promotion tool to maximize mobile technology and social networking for e-books and print books, according to the company.
Elsevier Is in the App Game With 'Top Doc'
July 15, 2010 From BB Extra
Elsevier is the latest book publisher to experiment with apps. Partnering with video game developer and publisher Legacy Interactive, the scientific, technical and medical publisher has released an iPhone application called Top Doc, which features medical content and quizzes designed to enable medical students, residents and junior faculty to practice and improve their visual diagnosis skills.
July 15, 2010 From BB Extra
Elsevier is the latest book publisher to experiment with apps. Partnering with video game developer and publisher Legacy Interactive, the scientific, technical and medical publisher has released an iPhone application called Top Doc, which features medical content and quizzes designed to enable medical students, residents and junior faculty to practice and improve their visual diagnosis skills.
Consumer Takes Center Stage at This Year's 'Making Information Pay'
May 14, 2010 From BB Extra
Opening his presentation with an image of a woman sitting on a beach with an e-reader, Kelly Gallagher told the crowd of book publishing professionals gathered at the seventh-annual Book Industry Study Group's "Making Information Pay" event last week, "She doesn't care about this meeting today," making the point that the issues and challenges now facing the industry are publishers' responsibilities to solve for the consumer. Gallagher, vice president of publishing services for bibliographic information provider RR Bowker, was one of about a dozen speakers to address the audience at the McGraw-Hill Auditorium in New York City.
May 14, 2010 From BB Extra
Opening his presentation with an image of a woman sitting on a beach with an e-reader, Kelly Gallagher told the crowd of book publishing professionals gathered at the seventh-annual Book Industry Study Group's "Making Information Pay" event last week, "She doesn't care about this meeting today," making the point that the issues and challenges now facing the industry are publishers' responsibilities to solve for the consumer. Gallagher, vice president of publishing services for bibliographic information provider RR Bowker, was one of about a dozen speakers to address the audience at the McGraw-Hill Auditorium in New York City.
Barefoot Books Reaches 20,000 Listeners (and Counting) With Weekly Podcast
May 13, 2010 From BB Extra
While it may not evoke memories of your mom or dad tucking you into bed and reading your favorite bedtime story, Cambridge, Mass.-based Barefoot Books’ latest marketing initiative is a sign of the times in an evolving publishing industry: On March 31, the children's book publisher announced the launch of a weekly podcast series that features free story times from its collection of books. The podcasts offer adults and children the ability to listen to stories at home or on the go.
May 13, 2010 From BB Extra
While it may not evoke memories of your mom or dad tucking you into bed and reading your favorite bedtime story, Cambridge, Mass.-based Barefoot Books’ latest marketing initiative is a sign of the times in an evolving publishing industry: On March 31, the children's book publisher announced the launch of a weekly podcast series that features free story times from its collection of books. The podcasts offer adults and children the ability to listen to stories at home or on the go.
Amazon Kindle 2.5 Adds Social Networking
May 4, 2010 From Information Week
Amazon has started rolling out a software upgrade for its popular Kindle electronic readers, adding the ability for users to share e-book passages with friends and followers on Facebook and Twitter.
The new social networking feature in version 2.5 adds another Web link to the standard Kindle and the...
May 4, 2010 From Information Week
Amazon has started rolling out a software upgrade for its popular Kindle electronic readers, adding the ability for users to share e-book passages with friends and followers on Facebook and Twitter.
The new social networking feature in version 2.5 adds another Web link to the standard Kindle and the...
Hitting a Moving Target
April 2010 From Book Business
Publishers are faced with strategy decisions like never before. As publishing options continue to grow and business models shift seemingly every few months with the introduction of new digital devices or growth of some external pressure, publishers must plan for the future while reacting to the present—a tough situation even without the need to deal with the effects of a down economy.
April 2010 From Book Business
Publishers are faced with strategy decisions like never before. As publishing options continue to grow and business models shift seemingly every few months with the introduction of new digital devices or growth of some external pressure, publishers must plan for the future while reacting to the present—a tough situation even without the need to deal with the effects of a down economy.
BookExpo America Organizers Introduce New York Book Week to Draw Attention to Authors, Books and Publishing
March 18, 2010 From News
BookExpo America (BEA) organizers have today announced the official debut of New York Book Week (May 23-29, 2010), a concept which embraces all literary and book activity in New York City and which is designed to draw attention to authors, books and publishing. The program, which was conceived as a way to expand on the presence of BEA in New York City by making even more authors available to the community, has grown to include a wide range of author events at various literary venues.
March 18, 2010 From News
BookExpo America (BEA) organizers have today announced the official debut of New York Book Week (May 23-29, 2010), a concept which embraces all literary and book activity in New York City and which is designed to draw attention to authors, books and publishing. The program, which was conceived as a way to expand on the presence of BEA in New York City by making even more authors available to the community, has grown to include a wide range of author events at various literary venues.
February 2010 From Book Business
517 Number of weeks that the four books from Stephenie Meyer's "Twilight" series collectively have been in the top 150 of USA Today's Best-Selling Books Database. (If the weeks ran consecutively, they would span 9.9 years.) The first book in the series, "Twilight," has appeared in the top 150 for 158 weeks; "New Moon" (book two) for 168 weeks; "Eclipse" (book three) for 121 weeks; and "Breaking Dawn" for 70 weeks.
February 2010 From Book Business
With some of its better-known and wackier titles including "The Complete Far Side," "What the Duck: A W.T. Duck Collection," "Cake Wrecks: When Professional Cakes Go Hilariously Wrong" and "Butter My Butt & Call Me a Biscuit: And Other Country Sayings, Say-So's, Hoots & Hollers," one might think that Andrews McMeel Publishing's (AMP) strategic advantage comes from its funny bone. But, while humor is one of the company's leading product categories, there is no doubt that it's serious about its approach to publishing.
The Future of the Industry
February 2010 From Book Business
What does it mean when a city of 230,000 loses its lone bookstore, as is happening to Laredo, Texas, in early 2010? With a world of books available to purchase online, is it merely a symbolic loss, or is there something more deep-rooted at work?
February 2010 From Book Business
What does it mean when a city of 230,000 loses its lone bookstore, as is happening to Laredo, Texas, in early 2010? With a world of books available to purchase online, is it merely a symbolic loss, or is there something more deep-rooted at work?
February 2010 From Book Business
Many publishers have launched or are launching social media efforts. But, as time will tell, an effective social media strategy requires more than simply setting up a Twitter account or a Facebook page and waiting for followers and fans to flock. When San Francisco-based Chronicle Books launched its social media strategy in March 2009, it did so with specific goals in mind. "The overriding strategy … was to build our community, build audience, raise our brand awareness of Chronicle Books online and start … driving traffic to our site," says Guinevere de la Mare, Chronicle's community manager, who works with the marketing team to spearhead and sustain social media efforts.
Barnes & Noble Holiday In-Store Sales Down, Online Sales Up
January 12, 2010 From News
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today reported holiday sales for the nine-week holiday period from November 1, 2009 to January 2, 2010.
January 12, 2010 From News
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today reported holiday sales for the nine-week holiday period from November 1, 2009 to January 2, 2010.
How a Self-Published Book Became a Best-seller
December 2009 From BB Extra
Carol Aebersold and her daughter, Chanda Bell, knew they had a winning idea when they transformed their family tradition into a book, “The Elf on the Shelf: A Christmas Tradition.” But when they submitted the book—about how Santa disperses helper elves to watch boys and girls during the holidays and report back to him nightly at the North Pole—to publishers, no one wanted to take a chance on the concept.
December 2009 From BB Extra
Carol Aebersold and her daughter, Chanda Bell, knew they had a winning idea when they transformed their family tradition into a book, “The Elf on the Shelf: A Christmas Tradition.” But when they submitted the book—about how Santa disperses helper elves to watch boys and girls during the holidays and report back to him nightly at the North Pole—to publishers, no one wanted to take a chance on the concept.
Social Media, Author Contracts and Vendor Management Among Issues to be Addressed at PBC
December 10, 2009 From News
With nearly 50 educational conference sessions, the 2010 Publishing Business Conference & Expo (PBC) has something for every publishing executive.
December 10, 2009 From News
With nearly 50 educational conference sessions, the 2010 Publishing Business Conference & Expo (PBC) has something for every publishing executive.
