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Cover Story : 50 Top Women in Book Publishing
May 2009 From Book Business
From multimillion-dollar acquisitions to multimillion-dollar best-sellers, powerful women stand at every pivotal, decision-making point in the book publishing process. Book Business’ first annual “50 Top Women in Book Publishing” feature recognizes and honors some of these industry leaders who affect and transform how publishing companies do business, and what—and how—consumers read.
May 2009 From Book Business
From multimillion-dollar acquisitions to multimillion-dollar best-sellers, powerful women stand at every pivotal, decision-making point in the book publishing process. Book Business’ first annual “50 Top Women in Book Publishing” feature recognizes and honors some of these industry leaders who affect and transform how publishing companies do business, and what—and how—consumers read.
HarperCollins Launches Pop Culture Imprint
March 13, 2009 From BB Extra
HarperCollins has launched It Books, a new popular culture imprint dedicated to entertainment, music, fashion, design and sports. The imprint will publish its first titles in September.
March 13, 2009 From BB Extra
HarperCollins has launched It Books, a new popular culture imprint dedicated to entertainment, music, fashion, design and sports. The imprint will publish its first titles in September.
Webcasts: A Hot Marketing Tool
August 2007 From Book Business
The June release of British writer Ian McEwan’s “On Chesil Beach” was accompanied by screenings of a 28-minute film profiling the author at dozens of bookstores in the United States. According to producer Powell’s Books, the film aimed to go beyond the traditional author reading to inspire “spirited discussion about great new books and their impact on readers’ lives.” This was, perhaps, an innovative and effective tool for promoting McEwan. But if proponents of the emerging tool of webcasting are proven right, the logistical challenges accompanying such an operation (and those inherent in luring a finite set of audience members to bookstores to watch
August 2007 From Book Business
The June release of British writer Ian McEwan’s “On Chesil Beach” was accompanied by screenings of a 28-minute film profiling the author at dozens of bookstores in the United States. According to producer Powell’s Books, the film aimed to go beyond the traditional author reading to inspire “spirited discussion about great new books and their impact on readers’ lives.” This was, perhaps, an innovative and effective tool for promoting McEwan. But if proponents of the emerging tool of webcasting are proven right, the logistical challenges accompanying such an operation (and those inherent in luring a finite set of audience members to bookstores to watch
Exclusive Interview: Jane Friedman, President and CEO of HarperCollins Publishers, Offers Insights On Motivation, Mentors and More
May 2007 From BB Extra
Jane Friedman, president and CEO of HarperCollins Publishers has been a driving force behind the creation of multi-media pronged author tours, Publishing Plus and more. Friedman has a 39-year career in publishing and is considered a mentor by many in the industry. Book Business Extra spoke with her in this exclusive interview. She shares insights behind her career accomplishments, motivation and advice to others. EXTRA: You are credited with creating the author tour in 1970 as a publicist who took cook and author Julia Child around to different store locations promoting her book. Can you explain the experience for our readers? FRIEDMAN: I actually
May 2007 From BB Extra
Jane Friedman, president and CEO of HarperCollins Publishers has been a driving force behind the creation of multi-media pronged author tours, Publishing Plus and more. Friedman has a 39-year career in publishing and is considered a mentor by many in the industry. Book Business Extra spoke with her in this exclusive interview. She shares insights behind her career accomplishments, motivation and advice to others. EXTRA: You are credited with creating the author tour in 1970 as a publicist who took cook and author Julia Child around to different store locations promoting her book. Can you explain the experience for our readers? FRIEDMAN: I actually
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