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Cover Story : 50 Top Women in Book Publishing
May 2009 From Book Business
From multimillion-dollar acquisitions to multimillion-dollar best-sellers, powerful women stand at every pivotal, decision-making point in the book publishing process. Book Business’ first annual “50 Top Women in Book Publishing” feature recognizes and honors some of these industry leaders who affect and transform how publishing companies do business, and what—and how—consumers read.
May 2009 From Book Business
From multimillion-dollar acquisitions to multimillion-dollar best-sellers, powerful women stand at every pivotal, decision-making point in the book publishing process. Book Business’ first annual “50 Top Women in Book Publishing” feature recognizes and honors some of these industry leaders who affect and transform how publishing companies do business, and what—and how—consumers read.
Distribution Evolution
April 2008 From Book Business
The University of Chicago Press (UCP) has never had to regard itself as an afterthought. Founded in 1891 as one of the three original divisions of the university, the press has, from the beginning, been squarely in the center of the school’s mission to educate, advocate and innovate—a charge that continues to this day. In addition, it’s of more than passing interest to the press’s leadership that it is entirely self-supporting, even funding a few research grants at the school. “I’m unabashedly proud of the fact that our books are aimed at a shrinking audience and that we make money off them,” says Garrett
April 2008 From Book Business
The University of Chicago Press (UCP) has never had to regard itself as an afterthought. Founded in 1891 as one of the three original divisions of the university, the press has, from the beginning, been squarely in the center of the school’s mission to educate, advocate and innovate—a charge that continues to this day. In addition, it’s of more than passing interest to the press’s leadership that it is entirely self-supporting, even funding a few research grants at the school. “I’m unabashedly proud of the fact that our books are aimed at a shrinking audience and that we make money off them,” says Garrett
BRING YOUR BOOKS TO LIFE ON THE WEB
August 2007 From Book Business
he idea is pretty straightforward: Release a book, create a Web site to go along with it, and, voila, you’ve got yourself a surefire marketing tool. Just putting something on the Web is no guarantee of success, however, which may be why, for many publishers, this simple formula ends up having a lot of variations. Book-companion Web sites—portals providing access to authors, blogs, online forums, games, contests and other multimedia offerings—play a significant role in the world of online book promotion. Standing at the intersection of traditional, publisher-designed marketing strategies, author-driven promotion and self-perpetuating “viral” marketing, thoughtfully planned book-companion Web sites offer
August 2007 From Book Business
he idea is pretty straightforward: Release a book, create a Web site to go along with it, and, voila, you’ve got yourself a surefire marketing tool. Just putting something on the Web is no guarantee of success, however, which may be why, for many publishers, this simple formula ends up having a lot of variations. Book-companion Web sites—portals providing access to authors, blogs, online forums, games, contests and other multimedia offerings—play a significant role in the world of online book promotion. Standing at the intersection of traditional, publisher-designed marketing strategies, author-driven promotion and self-perpetuating “viral” marketing, thoughtfully planned book-companion Web sites offer
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