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The New Arts of Book Building: Challenges for Authors, Editors and Producers (Part Two)
August 23, 2010 From Eugene G. Schwartz
In part one of this discussion, I discussed how in the word “book,” and in the various ways we hyphenate it, we set the definition and expectation of how we view our work as professionals and how content will be developed.
August 23, 2010 From Eugene G. Schwartz
In part one of this discussion, I discussed how in the word “book,” and in the various ways we hyphenate it, we set the definition and expectation of how we view our work as professionals and how content will be developed.
Winners of the 2010 Gold Ink Awards Competition to Be Announced on Twitter
August 2, 2010 From News
(Press Release) Philadelphia, Pa.—Printing Impressions, Publishing Executive and Book Business magazines, co-sponsors of the Annual Gold Ink Awards, will announce the gold award winners of the 2010 competition on Wednesday, August 4, 2010 beginning at 10:00 am ET on Twitter @goldinkawards.
August 2, 2010 From News
(Press Release) Philadelphia, Pa.—Printing Impressions, Publishing Executive and Book Business magazines, co-sponsors of the Annual Gold Ink Awards, will announce the gold award winners of the 2010 competition on Wednesday, August 4, 2010 beginning at 10:00 am ET on Twitter @goldinkawards.
July 16, 2010 From BB Extra
Professionals from all walks of the media industry—book and magazine publishers, analysts, tech company representatives—gathered in Tribeca in New York City for the inaugural mediaIDEAS Cabaret Meetup. Held this past Tuesday evening at the Macao Trading Co., the free event—sponsored by media research company mediaIDEAS and media partners Book Business and Publishing Executive magazines—brought together approximately 168 individuals who networked and discussed the present and future of the publishing industry.
Editor's Note: Network with Media Professionals at Upcoming mediaIDEAS Cabaret Meetup
July 2, 2010 From BB Extra
Don't miss an opportunity to gather with fellow media professionals and friends to discuss the future of publishing and paginated media at the mediaIDEAS Cabaret Meetup, to be held July 13 at 6 p.m. at the Macao Trading Co. in New York City. Sponsored by global research and advisory firm mediaIDEAS, Book Business and its sister publication Publishing Executive, the event is free for those who RSVP and will include complimentary hors d'oeuvres and drink specials.
July 2, 2010 From BB Extra
Don't miss an opportunity to gather with fellow media professionals and friends to discuss the future of publishing and paginated media at the mediaIDEAS Cabaret Meetup, to be held July 13 at 6 p.m. at the Macao Trading Co. in New York City. Sponsored by global research and advisory firm mediaIDEAS, Book Business and its sister publication Publishing Executive, the event is free for those who RSVP and will include complimentary hors d'oeuvres and drink specials.
Nearly 1,000 Book Publishing Executives Attend Book Business Magazine's Digital Content Day @ Your Desk
November 5, 2009 From News
The Publishing Business Virtual Conference & Expo officially opened its "virtual" doors with more than 900 book publishing executives in attendance on Thurs., Oct. 29 for Digital Content Day @ Your Desk
November 5, 2009 From News
The Publishing Business Virtual Conference & Expo officially opened its "virtual" doors with more than 900 book publishing executives in attendance on Thurs., Oct. 29 for Digital Content Day @ Your Desk
Must-Read Interview: Insights on blog marketing for book publishers, social networking, e-newsletters and more
April 2007 From BB Extra
When it comes to incorporating multimedia—such as blogs, webcasts, e-newsletters, social networking, video, among others—into the business model, Christian publisher Baker Publishing Group is well ahead of the curve. Book Business Extra spoke with two executives from Baker’s different divisions: Jim Hart, the Internet marketing manager at Baker’s Bethany House Publishers, and Twila Bennett, the senior director of marketing at its Revell, Baker Books and Chosen divisions. In this exclusive interview, Hart and Bennett share their insights behind the company’s innovative marketing tactics. EXTRA: From a marketing and sales perspective, describe some of the innovative ways you are using blogs to increase your
April 2007 From BB Extra
When it comes to incorporating multimedia—such as blogs, webcasts, e-newsletters, social networking, video, among others—into the business model, Christian publisher Baker Publishing Group is well ahead of the curve. Book Business Extra spoke with two executives from Baker’s different divisions: Jim Hart, the Internet marketing manager at Baker’s Bethany House Publishers, and Twila Bennett, the senior director of marketing at its Revell, Baker Books and Chosen divisions. In this exclusive interview, Hart and Bennett share their insights behind the company’s innovative marketing tactics. EXTRA: From a marketing and sales perspective, describe some of the innovative ways you are using blogs to increase your
Google’s Jim Gerber to Keynote 2007 Book Business Conference
March 2007 From News
PHILADELPHIA, PA – Book Business magazine proudly announces Google’s Jim Gerber as keynote speaker for the upcoming 2007 Book Business Conference and Expo, scheduled for March 5-7, 2007, at the New York Marriott Marquis, Times Square. Gerber, director of content partnerships at Google, will present the Keynote Address on Tuesday, March 6, 2007 at 9:15 a.m. The Keynote Address is open to all registered attendees. “We are thrilled to have Jim give the keynote address at the Book Business Conference and Expo. There are few companies that have as profound an influence on publishing today as Google, so it’s a major boon for our audience of
March 2007 From News
PHILADELPHIA, PA – Book Business magazine proudly announces Google’s Jim Gerber as keynote speaker for the upcoming 2007 Book Business Conference and Expo, scheduled for March 5-7, 2007, at the New York Marriott Marquis, Times Square. Gerber, director of content partnerships at Google, will present the Keynote Address on Tuesday, March 6, 2007 at 9:15 a.m. The Keynote Address is open to all registered attendees. “We are thrilled to have Jim give the keynote address at the Book Business Conference and Expo. There are few companies that have as profound an influence on publishing today as Google, so it’s a major boon for our audience of
Expand Your Brand: Webinars for Publishers
October 19, 2006 From
Many publishers are wary of expanding their current online and Web-based capabilities to include Web-based conferences, or Webinars, citing among other issues cost concerns, lack...
October 19, 2006 From
Many publishers are wary of expanding their current online and Web-based capabilities to include Web-based conferences, or Webinars, citing among other issues cost concerns, lack...
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