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Must-Read Interview: Insights on blog marketing for book publishers, social networking, e-newsletters and more
April 2007
From BB Extra
When it comes to incorporating multimedia—such as blogs, webcasts, e-newsletters, social networking, video, among others—into the business model, Christian publisher Baker Publishing Group is well ahead of the curve. Book Business Extra spoke with two executives from Baker’s different divisions: Jim Hart, the Internet marketing manager at Baker’s Bethany House Publishers, and Twila Bennett, the senior director of marketing at its Revell, Baker Books and Chosen divisions. In this exclusive interview, Hart and Bennett share their insights behind the company’s innovative marketing tactics. EXTRA: From a marketing and sales perspective, describe some of the innovative ways you are using blogs to increase your
Google’s Jim Gerber to Keynote 2007 Book Business Conference
March 2007
From News
PHILADELPHIA, PA –
Book Business magazine proudly announces Google’s Jim Gerber as keynote speaker for the upcoming 2007 Book Business Conference and Expo, scheduled for March 5-7, 2007, at the New York Marriott Marquis, Times Square. Gerber, director of content partnerships at Google, will present the Keynote Address on Tuesday, March 6, 2007 at 9:15 a.m. The Keynote Address is open to all registered attendees. “We are thrilled to have Jim give the keynote address at the Book Business Conference and Expo. There are few companies that have as profound an influence on publishing today as Google, so it’s a major boon for our audience of
Expand Your Brand: Webinars for Publishers
October 19, 2006
From
Many publishers are wary of expanding their current online and Web-based capabilities to include Web-based conferences, or Webinars, citing among other issues cost concerns, lack...