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Video: A Useful Book Promo Tool
Andrews McMeel Publishing's promo video for "Why Dogs Are Better Than Cats."
February 2, 2010
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Video has become a staple of AMP's marketing. "We have found videos to be a valuable and useful asset in spreading news about our books," says Kirsty Melville, publisher and president of AMP's book group. "We market videos to the consumer and the retailer, in both traditional and online media outlets, including social media." Read the full story on AMP here.
