Nine hundred billion dollars. That’s the estimated buying power expected of the Latino market within the next five years. Today its buying power is $500 billion here in the United States, and it is considered the 12th largest economy in the world. Information like this can be found on—a Web site built and maintained by Mark Wesley of Rosa + Wesley, a development firm specializing in graphic design, book production and Spanish translation located in Wheaton, Ill. For those in any business, such numbers are enough to make one’s head spin. Yet some in book publishing are just now waking to this

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