Publishers have donated $250m worth of popular and award-winning titles, which will be made available for a three-year period on a specially designed app, produced with the New York Public Library. Public domain titles, spruced up with new art and typography, will be accessible for students from all backgrounds.
The app will have to be pretty enticing to lure teenagers off Snapchat, but it's certainly a laudable scheme: the White House talks of reading for pleasure, learning outside the classroom and "encouraging kids to become lifelong readers".