Bloomington, Ind.

Heather Fletcher is senior content editor with Target Marketing.

In partnership with a Bloomington, Ind.-based self-publishing organization known as Author Solutions, Penguin Books India made an interesting move today by launching a self-publishing platform specifically for the Indian audience. It’s a tactic that may one day soon bring the Subcontinent at least somewhat closer to actualizing the self-publishing revolution that seems to have taken over much of the western world.

Partridge Publishing is the name of the new platform, and in a release distributed by Penguin Books India today, the company suggested…


Special to BookTech by Danny O. Snow For centuries, publishers have wrestled with one simple but crucial question upon which their success often depends: How many copies should we print? On one hand, fundamental economics of printing encourage publishers to produce as many copies as possible to achieve better economies of scale and lower per-unit costs. Meanwhile, the cost of unsold copies can also erode profit margins. The sunny side of POD Print-on-demand (POD) increasingly offers today's publishers a good solution to this central dilemma. By allowing publishers to print exactly enough copies to meet market demands and no more, POD drastically reduces, or

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