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by Tatyana Sinioukov At BookTech '99, publishers and printers shared success stories of turning to print-on-demand as a way of keeping reprints and out-of-print titles alive Today, the industry is changing. "Authors are becoming publishers, wholesalers are becoming printers, retailers are becoming printers and publishers," said Larry Brewster, vice president and general manager, Lightning Print, a subsidiary of Ingram Industries, La Vergne, TN, at the BookTech '99 "Digital Short-Run Case Studies" session. Such factors as the digitizing of desktop publishing and distribution and existence of the Internet and print-on-demand are reshaping publishing, he said. "The bookstores are no longer limited by four walls--you can

What it takes to build and manage a book publisher's Web site by Tatyana Sinioukov As a publishing medium, the Internet is "maturing," and many book publishers have gained significant experience in site management. We asked publishers and Web service providers what it takes to build--and maintain--a user-friendly Web site, what workflow models work best for book publishers, and what their hot buttons are when it comes to implementing the various workflow techniques. Site management requires implementing smart workflow techniques, managing updating processes and files across networks and platforms, as well as handling time-sensitive content, automating site production, making the site searchable, promoting it,

by Tatyana Sinioukov Seybold Seminars program director Thad McIlroy, Arcadia House, highlights key issues of PDF workflows Adobe's Portable Document Format (PDF), the new golden child of the publishing industry, was a hot topic at Seybold in San Francisco in September. As PDF workflows are being implemented in various ways by industry pioneers, many agree that PDF stands a very good chance of becoming the standard for digital workflows in the near future. PDF, says Thad McIlroy, president of the San Francisco-based Arcadia House and program director, Seybold Seminars, will have a profound impact on the efficiency and profitability of workflows. A major advantage

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