Cincinnati, OH

Fans of reading and a certain galaxy far, far away have reason to rejoice: Star Wars Reads Day, a day-long celebration of literacy and Jedi, Sith, Wookiees, and all things Star Wars, is returning. The second annual Star Wars Reads Day is to be held this October 5, 2013. Last year, 30 authors and 1,500 costumed volunteers participated in over 1,200 Star Wars Reads Day events across North America. On October 5 of this year, Star Wars fans, authors, and artists will again come together in this multi-publisher initiative …

As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spending, brands and marketers are expected to increase their spend over the next few years. However, it is important to keep in mind that not all in-app ads are created equal. While the functionality of in-app ads is growing, some marketers continue to underwhelm and even annoy consumers with ads that lack relevancy, are disruptive and do not deliver on their promises. �In the past, our clients have been a little more

by Tatyana Sinioukov What is truly negotiable in terms of print contracts? Almost anything, according to Barbara Hagen, senior product specialist, C.J. Krehbiel, Cincinnati, OH, who spoke on the subject at the BookTech West session titled "The Clever Negotiator: Everyone Wins" session. Book publishers, she continued, just have to know how to better negotiate with vendors about a job. Hagen gave her audience a few pointers on perfecting their bargaining skills * Pick the right vendor for the right project. Make sure your vendors can provide all necessary services in house, Hagen suggested. If your cover is four-color, or, say, requires lamination, the vendor should be able

by Molly Joss Getting into CTP can be a learning experience, as panelists at the BookTech '99 session "CTP Part Two: Economic Issues Roundtable" explained. Session speakers, who shared their experiences in detail, included --Jerry Charlton, director of customer technical services, Quebecor Books, Kingsport, TN --Deborah Jones, senior production manager, McGraw-Hill, School Division, New York City --Craig Yolitz, director, prepress department, the West Group, Eagan, MN --Mark M. Krahforst, manufacturing manager, Rodale Press Overall, panelists described the experience of venturing into CTP as a positive one. As speakers described their experiences, a unifying pattern emerged -- each company had moved slowly into it as

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