Book sales in the U.S. and Europe have been stagnant for years. While publishers design creative campaigns to turn Twitter followers into customers, they often ignore a much larger and more challenging prize: developing nations.
Democratic Republic of Congo
We've always known it's smart to collaborate. Now we're realizing it's stupid not to. This is one of the profound effects of the digital publishing revolution. Before the digital era, it was easy to talk about cooperation and teamwork, and then go about our business much as we always had. Graphic designers didn't have to care about how an editor did their work. Editors didn't have to care about production technology. The printer didn't care how the publisher created those stacks of repro, the publisher didn't care if the printer "fixed" mistakes found at the last minute. And those shadowy figures at the periphery of the