The numbers tell the story. There are 145,000 book titles vying for attention on bookseller's shelves. That's up a mere 3% over last year, according to market researcher R. R. Bowker, with little prospect for growth in this stalled economy. Book publishers have limited options to capture the attention of buyers. One tactic is increasingly popular: a striking cover. Vivid colors, metallic foil and inks, ultraviolet-cured compounds, 3D holograms, lenticular motion graphics—all are techniques finding favor with book designers and marketers. Intended to grab the eye or titillate the touch, these design techniques stand out, attracting readers to the detriment of lesser-styled competing

1. R.R. Donnelley & Sons Company is the leading North American book printer. The company's book operations provide a full range of integrated service solutions to help book publishers deliver communications to their customers. With seven book operations across the nation, R.R. Donnelley provides services such as * hardcover and softcover book manufacturing using web-offset, sheetfed-offset and digital printing technology; * conventional and digital prepress operations, including composition and page makeup; * custom publishing and print on demand; * packaging design and assembly; and * online services, in which customers' digital information is converted into Web-ready formats. 2. Quebecor World is the largest commercial

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