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by Tatyana Sinioukov What is truly negotiable in terms of print contracts? Almost anything, according to Barbara Hagen, senior product specialist, C.J. Krehbiel, Cincinnati, OH, who spoke on the subject at the BookTech West session titled "The Clever Negotiator: Everyone Wins" session. Book publishers, she continued, just have to know how to better negotiate with vendors about a job. Hagen gave her audience a few pointers on perfecting their bargaining skills * Pick the right vendor for the right project. Make sure your vendors can provide all necessary services in house, Hagen suggested. If your cover is four-color, or, say, requires lamination, the vendor should be able

by Tatyana Sinioukov Saying that a book is judged by its cover is not an overstatement. In fact, all stages of cover design, from concept to execution, come into play as equally important. Here, industry professionals share tips on cover design for efficient production, from choosing the right materials to shedding light on finishing options to outlining trends related to book cover production. Material concerns To select the right materials for the project, says Brice Draper, vice president of sales and marketing, Permalin Products, New York City, consider the project's direction, its cost and aesthetics, and the durability of materials used. Start with the

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