Southern California

Heather Fletcher is senior content editor with Target Marketing.

Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.

The 35th annual L.A. Times Book Prizes are announced today. There are five finalists in 10 categories, and two prize winners were revealed: The Robert Kirsch Award for Lifetime Achievement will be presented to author T.C. Boyle, and LeVar Burton will be honored with the Innovators Award for inspiring generations of readers with Reading Rainbow. The awards will be presented Saturday, April 18, in conjunction with the L.A. Times Festival of Books April 18-19.

I buy a lot of stuff from Amazon. Chances are you do, too.

I used to feel pretty good about the e-tailer. Now, increasingly, I feel a little dirty every time I patronize it.

For one thing, its nearly yearlong price-setting war with Hachette -- which quietly wrapped up in December with Amazon more or less folding and allowing the book publisher to determine its own e-book prices -- still leaves a bad taste in my mouth.

BookPal -- a Southern California-based enterprise bookseller serving the needs of schools, businesses and government entities with simple and efficient quantity pricing, ordering and delivery, and customization services-has launched a new e-book distribution solution and e-book reader application, offering its customers a way to distribute, download and read e-books comfortably and conveniently.

Where is the book industry going, what will my workplace and career opportunities be like, what do I need to know to keep up with the times? Or, in a more cosmic vein, what does the future hold?

In an effort to answer these questions, publishers have settled each year into a series of industry meetings of general interest. Each has a unique theme, as noted below. They make the effort to bring together a cross section of publishers, associations, service providers and media professionals to connect with audiences ranging from first-time aspirants to seasoned managers and executives in every channel and of every level of responsibility.

Following is my own overview of the events with which I have become familiar through the years. I would say that a judicious choice of BEA or ALA and any one of the others whose focus comes closest to your own would provide a more than satisfying menu. If I had to attend only one: (a) I would pick BEA or ALA if my interest was in authors, reading, content and publishing as an enterprise, and (b) if my primary concerns were business development and operating management, I would choose any of the others from whose quality of attendee profiles and lists of presenters, speakers, sponsors and exhibitors I would expect to learn the most.

For 36 years, an undaunted Irwin Zucker, himself a public relations professional, has been hosting bi-monthly meetings of the Book Publicists of Southern California, bringing together at each event a hundred or so published authors and authors on the way: to share ideas, display their works, and to learn how to sell more books.

As with IBPA -- which started a few years later as the Publishing Association of Southern California (PASCAL), with then former PW Publisher Dick Bye as President and Jan Nathan as Executive director. It then became PMA and is now IBPA, a 3,000-member strong national organization -- Zucker reveled in the trenches of book publishing outside the mainstream channels. He brought enthusiasm, hope and know-how to equip authors with the tools to work around barriers to entry and, eventually, if they found a strong enough audience, to find their way into the mainstream; or, more often, to stay independent and pocket the proceeds and the glory on their own.

E-books are the fastest-growing area of book sales up a whopping 496 percent from January 2011 to January 2012 so who cares about antiquarian books? "Oceans of people, not just a few little quirky people here and there," said , a member of the Antiquarian Booksellers Association of America for 30 years. "We are getting much higher rates of new people coming in the store, and much higher rates of younger people." Attendance and sales figures hit record levels this year at major fairs in London, New York and Southern California, and a world record for an American book

More Blogs